Counting Benjamins

How to Find Freelance Copywriting Clients Fast [No BS]

I’ve been copywriting for 7–8 years now.

Check out my writing portfolio and you’ll see plenty of big names.

Many leads say my rates are too high, too.

It wasn’t always that way.

I remember struggling to get work, undercharging, and just getting by.

We’ve all been there. Have you?

If so, I’m going to help you change that.

I’m going to share with you the three—yes, three—strategies that freelancers need to find copywriting clients.

They are simple, effective, and will get you clients almost immediately.

Look for yourself. 👇

Cold emailing is stupidly effective (If done correctly)

I know, I know.

Many people dread anything that starts with “cold” mostly because of the reputation of cold calling.

Cold emailing is nothing like the prior, though.

It’s many times more measurable, scalable, and time-efficient.

If a single cold call takes five minutes and you did 40 per day, that’s more than three hours of being on the phone.

Oppositely, you could spend half of that time sending out a hundred cold emails.

I’ve used it to land clients that pay me up to $4,000/month. No bullshit.

Don’t you want that?

A single client like that could pay for your entire living.

Take my friend Evan at Wisemedia, for instance.

WiseMedia about page

I taught him the system I’m going to be going over ahead. (Also in my copywriting course.)

He sent out 20 emails and 11 of them turned into leads. That’s insane!

It doesn’t stop there, though…

My other friend Dalton from Huvr did a campaign and his open rates were 87% and reply rates were 11%.

Dalton Huvr

That was the first time he ever cold emailed!

It’s that effective.

Here’s how to do it:

Step 1: Make a list of potential freelance copywriting clients

You need to pretend you’re a mob boss and create a hit list.

And by a hit list, I mean a list of domains of potential copywriting clients.

There’s plenty of ways to do this, including:

  1. Manual searches on Google for industries, niches, or keywords.
  2. Using databases like Leadferret, Zoom, Angel List, Crunchbase, etc.
  3. Searching for companies on LinkedIn.

Let’s use LinkedIn, for example.

Type in a keyword into the search bar and hit enter.

Searching on LinkedIn for prospects

Choose “Companies” from the dropdown menu afterward.

Companies LinkedIn search

Click the company page of any business that seems like a good lead.

LinkedIn company website button

They should have a website link. Copy and paste the URL into a new spreadsheet.

Do this for ten to twenty leads and move onto the next step.

Step 2: Run them through Hunter.io

With your handy-dandy list of lead URLs, it’s time to find the decision makers within these companies.

While you could scour the internet like a raccoon going through garbage, Hunter will save you the trouble.

This tool takes any URL and finds all of the associated emails on the internet.

It analyzes websites, press releases, social profiles, and other sources to get emails.

Begin by entering a domain on the homepage and clicking “Find email addresses.”

Using Hunter

The goal is to find individuals like:

  1. Content managers
  2. Vice presidents of marketing
  3. Chief marketing officers
  4. Content lead
  5. Marketing manager
  6. Marketing director

These professionals are the gatekeepers to offering your services.

Copy their email back into your spreadsheet to stay organized.

Hunter’s free plan gives you 50 searches per month which is enough when you’re first beginning.

You will want to upgrade to their paid plans once you scale cold emailing, though.

Make sure to read my guide on how to cold email for in-depth strategies and templates, too.

Step 3: Send personalized emails

It’s now time to email these leads.

But, hold up.

Do NOT send a copy and pasted message.

Everyone and their mom does this and it sucks.

Open rates, reply rates, and conversions will fall through the floor like a bowling ball.

Don’t do it.

Instead, customize each email for every individual lead. This significantly increases how many copywriting clients you will generate from a campaign.

Since I no longer cold email to get clients, here’s the exact template I used to land high paying jobs:

Hey {First name},

My name is {Your name}, and I’ve worked with {Brand names}. I help companies generate traffic and leads with copywriting.

{Custom compliment} and I was curious if you needed any help writing copy or content at the moment.

Warm regards,

{Your name}

Yep, it’s that simple.

Executives are busy people and don’t have time to read three paragraphs.

A concise and straightforward email respects their time and allows you to sum up your message quickly.

The general idea is to:

  1. Introduce yourself and what you do as a copywriter.
  2. Show off any portfolio pieces as social proof.
  3. Give them a custom compliment. (Clients they have, funding they’ve received, etc.)
  4. End with a call to action.

I’ve had many clients who told me I’m the only cold email they’ve responded to because it was sincere and targeted towards them.

Nonetheless, not everyone responds to the first message.

Which brings me to my next point.

Step 4: Be annoying with follow-ups (Not literally)

The odds of landing a client from the first cold email is like winning the lottery.

Data has shown that leads tend to get closed on the follow-ups.

You can achieve similar results by following up every one to two days after no response.

Use one of these templates every time you follow-up:

Hey {First name},

I wasn’t sure if you recieved my last email or not, so I wanted to touch base with you again.

Does {Company name} need any help producing copy or content right now?

Warm regards,

{Your name}

Hey {First name},

Would you be kind enough to tell me who’s in charge of marketing for {Company name} so I can forward them my previous messages?

Thanks!

{Your name}

Hey {First name},

Great work on {Recent project}! Would there be a good time this week to hop on a quick call to chat about my previous emails?

Warm regards,

{Your name}

Make them quick and snappy.

I also suggest using a CRM like HubSpot because you can track opens, replies, organize leads, and more.

Meet people face to face at conferences

I know it can be scary.

Meeting humans?

Blah.

However, it’s one of the most effective ways to grow your brand and find freelance copywriting clients.

I just went to a local networking event and it was amazing.

I met so many successful entrepreneurs, enjoyed free wine, and handed out a dozen business cards.

It only took one to two hours of my time, as well.

These types of get-togethers have netted me many clients and friends.

Follow these steps to start landing copywriting clients in person:

Step 1: Find networking events to attend

The first step is to search for local events you can attend.

Feel free to travel if you’d like, but it’s good to get your feet wet with nearby conferences.

Eventbrite is the perfect resource for this.

Simply type in an area, a keyword, and hit search.

Eventbrite search

Make a list of events you’d like to attend and plug them into Google Calendar.

Select a date, hour, and set the event’s information.

Scheduling event on Google Calendar

That brings me to my next point.

Step 2: Bring plenty of business cards

Never attend a networking event empty-handed.

And no, I’m not talking about holding a beer!

I’m talking about business cards.

You’re going to want to keep in touch with everyone you meet and cards are the best way to do so.

There are many different services you can use to print hundreds of cheap business cards at once.

Pro tip: avoid glossy cards because you can’t write on them.

Use a printing service like MOO to print custom cards.

Select a type of business card along with your desired size and corner style.

MOO cards

Then, begin designing them with a template, from scratch, or using a previous design.

Let’s presume you customize a free template.

Select any area like the phone number or name section to edit it.

Customizing MOO cards

Design the back, choose what quantity and paper style you want, and finalize the order.

Step 3: Dress the part (First impressions matter)

First impressions matter. They matter a lot, actually.

We make a judgment of someone within the first 0.1 seconds of meeting them.

More importantly, the judgment is based on appearance, body language, and subtle queues.

This is most likely an evolutionary mechanism to keep us safe.

If someone seemed sketchy back in caveman days, we’d avoid them, to begin with.

It’s very important to dress professionally for this reason. It complements your brand and personal image.

Others will think more favorably of you and be more likely to approach you first.

You don’t have to suit up if you don’t want, either. Business casual clothing like dress shoes, khakis, and a sweater is more than enough.

Antonio from Real Men Real Style schools us on how to dress professionals in this video:

The same general rules apply to women, as well.

Blazers, dress shirts, and professional attire are universal.

Step 4: Chat it up

You walk in the door.

Your palms are sweaty, knees weak, arms are heavy. (If you like Eminem, you’ll get this joke.)

That’s normal.

You’re walking into a crowd of strangers so a little discomfort is typical.

The key is to not avoid the fear or anxiousness but simply carry it with you.

Unless you’re a natural extrovert, you’re going to want to be a wallflower and wait for people to speak to you.

72% of professionals say someone’s appearance and handshake greatly impact their impression.

So, I suggest taking the liberty to say hello to others first. It shows confidence and assertiveness.

Grab some food, a drink, and sit down with others. The proximity will force the conversation.

Practice an elevator pitch, too. This sums up what you do and the value it offers.

However, don’t be that guy.

You know what I’m talking about: the guy peddling his cards and doesn’t care to learn anything about the other person.

I only hand cards out if they’re asked for and I always try to learn about the other person. What are their hobbies? How did they get into business? How long have they’ve attended this specific event?

Next you know you’re talking about their kids, working out, gardening, and random topics. That’s networking.

Doing this enough is guaranteed to generate leads, referrals, and opportunities.

Blog—you’re a writer, after all

You’re a writer.

So, you should write as much as possible.

That’s why blogging is an effective way to generate copywriting leads.

In fact, the more often you blog, the more clients you acquire.

Blogging frequency and customer acquisition

This is because it attracts leads to your website, helps them learn about your expertise, and creates an opportunity to connect.

As much as you’d love to write about your dog, it probably won’t generate leads.

Write about topics that your ideal client would be searching for: marketing strategies, copywriting tips, etc.

Make them actionable, data-driven, and offer step-by-step instructions.

I also suggest learning to create a lead generation funnel with lead magnets and email marketing software.

This will create an automated system that practically prints money. 💲

Check out my previous blog posts to learn how:

Summing up how to get freelance copywriting clients

Learning how to get more copywriting clients can be what makes or breaks your business.

I’ve been writing for nearly eight years now and have a steady stream of high paying projects.

The secret?

The three strategies I outlined today: cold emailing, networking, and blogging.

They will set you up to have a constant pipeline of work while generating referrals and creating a legitimate brand.

What strategy are you going to try first?

Carmine(https://carminemastropierro.com)
Hey! My name is Carmine and I've written for Neil Patel, GoDaddy, Smart Insights, and other popular publications. Reach out to me at any time if you need copywriting services.