So you want to be a good copywriter, huh?
Then you’ll have to learn from the pros.
There are countless professional copywriting courses you can enroll in to become an amazing writer practically overnight.
They teach you all of the strategies, techniques, and processes you need to know to be an amazing copywriter and turn it into a lucrative business.
Look at a copywriting training course as an investment. You spend a little bit of money now, and you get lifelong skills and high paying clients later.
That’s why I’m going to be covering some of the best courses on copywriting available today.
Ready to become a professional copywriter?
Let’s dive in!
The American Writers & Artists Inc. copywriting course will show you how to become a high paid writer and is taught by some of the best copywriters in the world.
AWAI’s course focuses on direct response copy, web content, business material, social media content, and more.
It will prepare you to work with a large number of clients and projects, making you very versatile.
You will also gain special access to their writer’s community to network and ask questions.
How couldn’t you be an incredible copywriter after learning from people like this?
AWAI also offers several different levels of training depending on your skill level and goals.
Their “The Masters Program for Six-Figure Copywriting” is currently priced at $1150.00, but you can try it risk-free for two years.
Is the AWAI copywriting course worth it?
I get it. Justifying $1,150 for a course can be tough. You want to make sure you get your money’s worth and don’t get scammed.
Dan Furman from Clear Writing wrote a great review on AWAI’s course stating the following:
He makes a great point by stating that learning how to write compelling copy can’t hurt, and it can turn into a six figure career.
Like any other digital product, it’s all about what YOU put into it.
If you try very hard to learn, become a better writer, and get clients, then it will be worth it.
Heck, even Copyblogger recommends it.
Remember that you can always get a refund, too.
This means that you can try out the course to see if it feels right and get your money back if it isn’t.
Copywriting Masterclass by CIM
The Chartered Institute of Marketing offers a live copywriting masterclass of the course of two days.
It’s made for copywriters, senior marketers, freelancers, and anyone that deals with copy on a regular basis.
The two-day class teaches students all of the industry’s secrets to become the best copywriter. You will be able to write effectively for many different channels, persuade customers, and generate new ideas on the fly.
You will also learn about tone/voice, managing copy briefs, proper editing, and more.
The course is directed by Alan Barker, a specialist in communication skills with over 20 years of coaching experience. He frequently works in London as a consultant and has written 18 books.
The CMI copywriting course is currently priced at £1,315.00 for the residential package and £1,225.00 for the non-residential package.
Institute of Data & Marketing
The Institute of Data & Marketing offers a web copywriting course that teaches students to write effectively for different channels.
You will learn skills such as:
- Understanding how customers read and engage with copy.
- Social media copywriting strategies.
- Web, SEO, and email copywriting techniques.
- B2B and B2C blog post writing.
- How to measure your digital marketing efforts.
Check the course availability to determine when there’s an open window for you to apply.
The course is held in London as it’s a live event.
Currently the prices are £1,030.00 for members and £1,200.00 for non-members.
There course is broken down into the following 15 modules:
- Introduction to Copywriting for Digital Channels
- Breaking Down the Brief
- Expanding the Content for Web Pages
- Writing for Emails
- Editing and Repurposing Content for Digital Channels
- Copywriting for social media
- Blogging: What Makes a Great Blog?
- Taking the Blog Further
- Social Media – think Strategically, not Tactically
- The Key Players: Facebook, Twitter and more
- Using Social Media for Search
- Getting the Tone Right
- Dealing with Comments and Feedback
- Digital Copy Techniques Refresher
- Building Successful Personas (including exercise)
SEO copywriting certificate from SuccessWorks
This is one of the only industry-endorsed SEO copywriting certificates you can currently earn.
It’s trusted by Dow Jones, NBC, and countless other large companies.
The course teacher has been educating students on copywriting for 20+ years and has trained thousands of writers.
This certificate will teach you everything you need to know about optimizing content for search engines, increasing your rates, and get clients.
You will get to speak with some of the world’s best writers via group training calls. Some of the speakers include:
- Brian Clark
- Bruce Clay
- Duane Forrester
- Eric Enge
- Richard Hostler
- Brian Massey
- Debra Mastaler
- Pam Foster
- Ashley Ward
- Roger Dooley
The course is currently priced at $995, as well.
Emarketeers “Writing For The Web” course
The Emarketeers courses on writing effective web and email copy are held in London or delivered at your office.
The course length is one full day and includes breakfast, lunch and refreshments. You will be treated like royalty as you become an expert copywriter 🙂
One single day of training will give you lifelong skills like:
- Knowing how to persuade and sell via online copy.
- Adapting copy to different channels like social networks and email.
- Understanding how to get key points across and remove fluff from writing.
- Processes and systems to make your business and copywriting process incredibly productive.
The course is broken down into the following sections:
- Understanding Your Audience
- Choosing The Right Language
- Communicate, Persuade And Sell
- Improving Email Performance
- Writing For…
- Organizational Issues
It is priced at £495.00, but they also offer sales so keep an eye out for those.
Kopywriting Kourse’s free course
If you haven’t read Neville’s blog over at Kopywritingkourse.com then you’ve probably been living under a rock.
He’s one of the best copywriters on the internet and has a blog packed with helpful information on writing effective copy.
I’ve also never seen someone use stick people so beautifully.
You will learn the fundamentals of copy and have a good foundation for creating a money-making machine.
The course is broken down into the following modules:
- What is copywriting?
- Difference between selling and educating
- The “AIDA” formula (single best copywriting formula)
- Write like you talk
- Appealing to your customers
- Features vs. Benefits
- The Kopywriting Checklist Download
- More copywriting resources & books
Guess who also offers courses? Me!
I offer free copywriting, content marketing, and SEO courses. Check them out here.
All of these teach you the skills and strategies to excel in each field with templates, examples, and further resources.
However, my paid copywriting course WiseCopy teaches you:
- Creating a business plan: Business plans shouldn’t take months. They should take a few hours max. My course gives you a convenient lean business plan model to begin launching your profitable agency ASAP.
- Game-changing paradigms: I give you the mindset and belief system you need to remain resilient and succeed in the long term.
- Launching an agency website: Build a copywriting agency in less than a day on a low budget. I guide students step-by-step through installing WordPress, a theme, plugins, and more.
- Analytics and data: Discover how to collect and use website analytics for better understanding customers and enhancing marketing campaigns.
- Establishing an effective writing process: Overcoming writer’s block and establishing a great writing process will make you into the Superman of copywriting. I teach you how to do both.
- How to get clients: Proven strategies I’ve used to lock in clients that pay me thousands of dollars per month for copy and content. This includes cold emailing, inbound marketing, and more.
- Systems and processes: Learn how to automate, outsource, and build a team. Not just a dinky freelance career.
Check it out here. The course is designed for anyone that wants to learn the secrets of earning six figures as a copywriter.
Copywriting Portfolio School
The Copywriting Portfolio School is one of the best copywriting courses for beginners or experienced writers.
The initial classes teach students about the foundational strategies, creative techniques, communication, and computer skills to be an effective writer.
You will see clearly defined strategies that are proven to work, how to write amazing headlines, and craft informative body copy.
Principles of design and typography are also taught because they go hand-in-hand with sales copy.
Students than apply these skills to concept classes while paired with an art director to work on speculative weekly assignments. How cool is that?
Projects receive critique from the creative team just as you would in a real agency.
Naturally, you’re probably interested in knowing who is teaching this course.
Dan Balser is the Department Head. He has been in the advertising industry since 1987 and began copywriting in 1990. That’s 30+ years of experience.
Paul Korel is a Senior Copywriting Advisor. He has worked in agencies like Boone Oakley, 22Squared, JWT Atlanta, and is now a successful freelance writer.
The price? You’ll have to contact them to RSVP a quote. It isn’t one-size fits all.
Copywriting Essentials Course
Want to understand the fundamentals of copywriting and gain massive confidence while writing? This course is for you.
The Copywriting Essentials Course by ADMA teaches students how to produce professional sales copy and master life-long skills.
It explores the structure, rules, and strategies used in professional copywriting.
The class can either be taken online spanning across 8–10 hours of content and available for six months. Or a single day from 9–5pm.
Some of the benefits of taking this course include:
- Learning how to articulate an idea that is concise and engaging.
- Knowing how to properly structure copy with a clear introduction, middle, and end.
- The know-how to write headlines that grab readers’ attention.
- Understanding how to change copy depending on which medium it is being used for.
This course is ideal for those new to marketing communications, copywriters, or those who review agency output.
Conversion Copywriting 101
Copy needs to convert. Otherwise it’s paperweight.
That’s why Copyhackers released Conversion Copywriting 101: a course dedicated to teaching you how to write high-converting sales copy.
It features 14 modules and 27 lessons. These cover topics such as:
- How to write messages that stick and knowing your audience.
- Write copy for different levels of awareness.
- Laying out a great web page.
- Formatting web copy properly.
- How to write headlines that get clicked.
- How to use testimonials to support sales copy.
- And more!
Are copywriting courses worth it?
A copywriting course is like any other investment in your career, education, or business.
Some up front cash right now could be what helps you land a lucrative career opportunity or take your copywriting business to the next level.
Remember that these courses are also goiung to save you months to years of time.
You can skip all of the learning lessons, failures, and jump right to the good stuff taught by proven instructors.
Most courses have a refund policy so if you decide it’s not right for you, your money is returned too.
Additionally, there are courses that offer lifetime access. That means you can continually re-take it to get your money’s worth. 🙂
Final thoughts on the best copywriting courses
I personally believe that education is essential if you want to become great at anything.
You can take in the knowledge and strategies that took some writers decades to learn in a day.
That alone justifies the price for many of these courses.
You’re saving massive amounts of time and mastering skills that will last you a lifetime.
I also suggest that you read books and watch videos pertaining to copywriting.
Contact me if you’d like to hire a copywriter to take care of your next campaign.