Copywriting Mastery Course

Learn the secrets of writing effective copy that took me 10+ years to master.

Plus: Get free coaching from me to accelerate your skills, unlike any other course.


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What's Included

Everything to take your copywriting skills and confidence to the next level.

What you'll learn

Learn how to write high-converting sales copy without pesky writer’s block and headaches. In this module, I share my behind-the-scenes process that I’ve never shared with anyone before. It will help you write better copy in less time, along with useful tools and resources.

Module contents:

  • My secret step-by-step process for writing high-converting copy.
  • Overcoming writer’s block.
  • Copywriting tools.
  • Copywriting checklist.
  • Copywriting exercises.
  • A universal copywriting formula.

In this module, you will learn strategies you can use every day to instantly boost sales copy performance. These can be used for web pages, paid ads, social media, emails, and other material. They will universally enhance anything you write.

Module contents:

  • Fundamental techniques
  • AIDA formula
  • FOMO copywriting
  • PAS formula
  • Conversion copywriting
  • Writing unique value propositions
  • How to write like you speak

Learn how to write one of the most critical components of sales copy: headlines. This module will teach you effective strategies and theory behind writing headlines that grab attention and convert.

Module contents:

  • Headline copywriting strategies and theory.
  • 25+ headline templates you can use immediately.
  • Headline copywriting examples to learn from.

Writing effective sales copy is reliant on proper structure and format. In this lesson, I cover how to lay out the copy you write in a way that helps it flow better and easier to read. As a result, it will perform and convert better.

Module contents:

  • Fundamentals of layout and structure.
  • Effective use of media and images.
  • How to use wireframing.


An under-looked part of copywriting is advertising and consumer psychology. After all, you must understand what’s going on in the heads of your audience if you want your writing to resonate with them. This lesson will teach you my insider approach to researching any market and audience to know what makes them tick, and how to translate that into your writing.

Module contents:

  • How to research a market and audience.
  • Fundamental copywriting psychology science.
  • How to create a deep emotional connection through your writing.
  • Using stories to bond with your audience and increase conversions.
  • Persuasion tactics you can use in your writing.

One of the most important lessons of this copywriting course is found in this module, where I lead you step-by-step in tutorials for writing material from web pages to emails and more. This will prepare you to write any kind of high-converting marketing and advertising material.

Module contents:

  • How to write sales letters.
  • How to write sales emails and newsletters.
  • How to write PPC ads.
  • How to write advertorials.
  • How to write brochures.
  • How to write slogans.
  • How to write website copy.
  • How to write press releases.
  • How to write e-commerce product descriptions.
  • How to write SEO blog posts.

Once you’ve finished writing, you still have to edit sales copy to ensure it flows properly and achieves your business goals. Since it’s often a pain-point for my students, I’ve made this lesson to teach you how to effortlessly edit your copy.

Module contents:

  • Copyediting checklist.
  • Proofreading checklist.

How do you know the return on investment and performance of your sales copy? Most copywriters don’t understand how to measure their work, which is the focus of this module. You will learn the tools and process of measuring sales copy for your own business or reporting to clients/work.

Module contents:

  • Setting goals and key performance indicators (KPIs) for projects.
  • How to use measurement tools and processes.
  • How to test and conduct experiments to maximize conversions.
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Meet Your Instructor

I’m Carmine Mastropierro, and I’ve written for Neil Patel, Dan Lok, GoDaddy, and some of the biggest businesses in the world. I’m also a copywriting instructor inside Dan Lok’s Copycademy where I teach SEO copywriting and marketing funnels.

What My Students Say

Listen to what students and people I've worked with have said.

"The work we've done together will translate into tens of millions of dollars."
"I run a freelance agency and the tactics Carmine talks about in his course are super valuable."

Enroll Today

Stop struggling to write effective copy and drastically improve your writing skills. Finally.

You save: $7,803

Your price: $197


Answers to frequently asked questions I get from my students.

All students receive free mentoring and help via my new private Facebook community. You are free to ask me and other students for feedback, help with clients, or anything else you need. Additionally, you gain personal access to me via email for critique. I will rewrite or edit your copy, offer suggestions, and greatly improve your writing skills.

Every student is welcome to a 100% refund with my 14-day money-back guarantee. If you decide that you are not fit for the course after this, please send me an email and I will immediately refund you. You will also be removed from the course so another student can take the spot to learn.

The course is self-paced. This means that you could potentially complete it within a couple of weeks, a few months, or longer. It’s completely up to you. However, I highly recommend that you take the time to read every lesson, watch the videos, and—most importantly—complete the exercises. These will greatly advance your skills and give you the first-hand experience that’s 100% essential as a copywriter. Also keep in mind that you have lifetime access and updates ( with no annual fees) so take as long as you need to reap the benefits.

After you purchase this copywriting course, you will be automatically enrolled and forwarded to the course curriculum, inside Teachable (the platform I teach on). You will also be sent a confirmation email and login details. There will be a link to join my private community within the first module as well.