Every blogger has experienced this: sitting in front of a computer with a blank white screen waiting for an idea to pop up.
It’s dreadful, isn’t it?
You could spend an hour before you begin writing, but there is a way to fix this problem.
It involves coming up with content ideas before you begin writing.
But, how does one do that?
I’ve outlined some effective and easy strategies ahead that you can begin using today to come up with blog post topics.
Enjoy skipping writer’s block 🙂
Play alphabet soup
I originally heard this term coined by the internet marketing duo Income School on YouTube.
They tell their students that if they want to come up with content ideas, play the game of alphabet soup with Google.
And no, this isn’t what your mom used to make you for lunch when you were nine years old.
Alphabet soup can be played on any search engine. That means Google, Yahoo, YouTube, Amazon, and others are all good game.
Here’s how to do it:
Step 1: Type in a keyword
Begin by entering a keyword related to your industry, business, or a blog subject.
Step 2: Append a letter after it
Letter by letter, add a character of the alphabet after your search term to let the auto suggestion window pop up.
As you can see, it will give you ten different suggestions that serve as great inspiration for blog posts.
Seeing as Google serves approximately two trillion searches every year and that number is only going up, this strategy will be more and more ffective every time you use it.
Continue through the alphabet while performing the next step.
Step 3: Organize the results
You’re bound to generate a mountain of ideas with the alphabet soup game.
That’s why you need to organize all of the blog post ideas you come up with or they’ll be lost in the void.
Here’s what I like to do…
I’ll make a new spreadsheet on Google Drive, and plug in my ideas into different rows.
These are rather vague, of course.
You will need to perform further research into these results, which brings me to my next point.
Use a keyword research tool for inspiration
I love using SEO keyword research tools for coming up with blog topics for two reasons:
- It helps me find search terms to center content around.
- It will indirectly give me inspiration for blog posts.
Let me show you with a free Google Chrome extension called Keywords Everywhere.
If you don’t already have it, make sure to go download it today.
You’re missing out big time if you don’t have it.
It extracts data from different search engines, and gives you keyword ideas that you may have not found otherwise.
You’ll notice that in the screenshots of Google I used previously that there were search metrics in the auto suggestion list.
That’s thanks to the extension 🙂
Once it’s installed, visit Google and type in a topic idea.
Instead of looking at the auto suggestions, pay attention to the right sidebar.
Keywords Everywhere will display two lists:
These are search terms that are related to what you entered.
If I was trying to come up with a blog post idea around automation, I could write about:
- The benefits of marketing automation
- The best marketing automation tools
- Examples and case studies of marketing automation
- Salesforce vs Hubspot’s marketing automation features
Note that you can export the results as a CSV file by clicking the “Export to CSV” button.
The related keywords we just looked at are suggestions made by the extension itself based on what you searched.
However, we can get deep into the heads of users by checking out the “People Also Search For” list.
These are searches that users also looked up which are directly related to the original term you entered.
Going down the rabbit hole is easy with this strategy.
Be careful not to spend too much time coming up with blog ideas now!
Create a swipe file
Every copywriter has a swipe file.
For those that don’t know what a swipe file is, it’s simply a file that contains other company’s headlines, copy, and content.
Any time you’re beating your head against the keyboard because you don’t what to write about, you browse the swipe file and all peace is restored to the world.
Here’s how to make one:
Step 1: Set up the spreadsheet
I like using Google Drive, but feel free to use whatever spreadsheet software is up your alley.
It can be as simple as this:
Include columns for anything that you are interesting in swiping from competitors.
In general, blog post ideas, headlines, search terms, and sales copy are good to begin with.
Step 2: Start snooping on competitors
Head over to Google and enter the following:
- Keyword + “blog”
- Keyword + “resources”
- Keyword + “news”
This will help you quickly find competitors that are blogging and publishing content.
Copy and paste the URLs to their blogs into the swipe file.
Once you have a dozen or so, you can start using this bad boy!
Step 3: Browse their blogs when you need ideas
Swipe files aren’t for stealing and copying.
They’re for getting inspiration to craft your own unique content and copy.
Don’t yank their headlines and blog post topics word for word unless you want Google to hit you with a hammer.
Let’s say that I wanted to browse Mailchimp’s blogs for brain food.
See that article on designing product pages? Without even reading the inner content, I could use that as an idea to make an article on:
- 10 ways to increase conversion rates of product pages
- How to write amazing copy for product pages
- 8 examples of high conversion rate product pages
See what I mean?
You want to use a swipe file to enhance your own creativity, and to ultimately publish a piece of content that’s different than competitors.
This relates to what I’d like to talk about next.
Create sub-topics on your best performing posts
If you run a blog, you know that Pareto’s principle is very real.
In terms of blogging, it’s common for 20% of published content to generate 80% of a website’s traffic.
It might not be literally these numbers, but it’s not rare for a few articles to hit home runs and do most of the leg work for attracting users.
This serves as an opportunity to craft similar content once you know what’s doing the best on your blog.
Step 1: Install Google Analytics
If you haven’t already, connect Google Analytics to your blog.
Those on WordPress like me can install a plugin like MonsterInsights.
They have an installation wizard that makes setting up Google Analytics easy as pie.
Make sure that you first create a property for your blog by navigating to the admin tab and clicking “Create Property.”
This will require you to enter the name, URL, and category of your website on the following page.
Click “Get Tracking ID” to finish. This ID can be manually pasted into MonsterInsights or you can get through the wizard setup, and it will pull it for you.
Step 2: Discover your most popular content
The sky is the limit with tools like Google Analytics.
Once it’s installed, let’s find out what content is the doing the best on your blog.
You can do so by clicking the “Behavior” tab followed by “Site Content” and “All Pages.”
Here you will be able to see the best performing blog posts along with their average time spent on page, bounce rate, and other metrics.
Use this to analyze:
- What topics your readers enjoy the most, so you can create similar content in the future.
- What type of content your audience reads the most. Perhaps your case studies or tutorials get the most traffic, for example.
This brings us to step #3.
Step 3: Come up with fresh ideas
Let’s say that your top three articles according to Google Analytics are:
- The best dog food for big dogs
- The best treats for small dogs
- How to choose the best dog food in 2019
You could break down these topics into smaller ones for future content like:
- Reviewing individual ingredients that are good for dogs
- Comparing and reviewing specific dog food products
- Blog posts on certain breeds of dogs
This is one of my favorite ways to produce content myself, but I’d like to share one last tactic for coming up with blog topics…
Research what’s viral in your industry
There’s an amazing freemium tool called BuzzSumo that every blogger and content marketer needs to use.
It empowers you to find the most viral content in your niche, which ultimately allows you to figure out what topics are important at any given time.
Begin by entering in a keyword and clicking the “Go!” button.
BuzzSumo will display the most viral content for this search term based on social shares and backlinks.
You can further filter the results from the left sidebar with options like date, country, publisher, and more.
This will require you to upgrade, however.
I find the free version to be more than enough if you use it casually.
You can see metrics like Facebook engagement and Twitter shares on the right.
Dead center is the actual piece of content itself, which you can visit by clicking the title.
I suggest that you use BuzzSumo for two things:
- Coming up with new topic ideas like we did with our swipe file.
- Analyzing what makes content go viral. Study their word count, tone, format, etc to replace their success.
Coming up with new blog post ideas is one of the most difficult tasks as a content marketer.
I’ve sat at my computer for up to an hour writing and scraping ideas before finally setting on a topic.
But, I’ve learned my lesson.
You can learn from my mistakes, and never struggle to get blog post inspiration with today’s main takeaways: