BuzzSumo Review – A Tool Every Content Marketer Needs

Trying to find the best tool to improve your content marketing game?

Then BuzzSumo might be for you.

But before you invest into their software, you should know every detail to make an informed purchasing decision.

That’s why I’m writing this BuzzSumo review today.

I’ll be covering BuzzSumo’s features, pricing, and alternatives, so you can decide if it’s right for you.

Follow along 🙂

What is BuzzSumo?

No, BuzzSumo isn’t a sumo wrestler.

It’s a content marketing tool that helps businesses like you hit your KPIs quicker and easier.

BuzzSumo achieves this by assisting you in finding viral topic ideas, analyzing competitors, connecting with influencers, and more.

I’ll be touching on the features more deeply in a moment.

Overall it’s a well rounded tool that any company performing content marketing should consider.

It will save you countless hours from searching Google for ideas.

You can instantly know what users are interested in reading about within your niche in seconds.

The brand monitoring feature allows you to track how people are talking about your brand, too. This creates the opportunity to engage with these users, and make meaningful relationships.

With influencer marketing on the rise, BuzzSumo also includes a portal for you to connect and contact industry influencers.

That means you don’t need external tools and services — you do it all from one hub. This further saves time, money, and energy.

Now let’s take an in-depth look at what BuzzSumo has to offer.

BuzzSumo features

Content discovery

Coming up with topic ideas can be tough.

You sit there for hours typing something out, only to smash the backspace button afterwards in frustration.

What if you could come up with endless content ideas and never have to experience that struggle again?

Enter the content discovery feature of BuzzSumo.

In a couple of clicks you can find the most viral content in any niche within the past few hours or years.

Results can be filtered by social platform, too. This allows marketers to discover what content is performing the best on each network, allowing them to refine their social strategies.

Tailor your searches down to a science with operators and keywords, unlike other simplified tools on the market that don’t allow you to do this.

BuzzSumo doesn’t just analyze blog posts, either. It determines if video, audio, and other forms of content are doing well, giving you no shortage of ideas and format limitations.

Content curation

BuzzSumo doesn’t just help you find content ideas, it also assists the curation of content, too.

It does this by allowing you to set real time alerts for competitors, keywords, or topics. You’ll be the first person to see new content being published for the freshest possible inspiration.

Users of BuzzSumo can share content directly through the web app or schedule it by connecting to Buffer.

Notifications can be made for when a specific author or publication releases content, as well. This is useful to keep an eye out for competitors or simply reading your favorite influencer’s posts.

Content insights

BuzzSumo provides heaps of detailed analytics about content, keywords, and individual authors.

You can generate reports about specific topics to determine how much content was produced regarding that subject, how many social shares were made, and more.

This data can be used as benchmarks to determine how well your own content marketing efforts are working.

Additionally, BuzzSumo displays what networks and content formats are doing the best. This use to add in new types of content and platforms into your overall strategy.

Competitive analysis

Some times you have to be a private detective and snoop on competitors in your market.

This allows you to identify new trends, opportunities, and ways to surpass them.

BuzzSumo can be used for exactly that.

Simply type in the URL to any competitor, and you will be able to sift through:

  • Their best performing content.
  • The amount of social shares they generate.
  • Which networks they’re involved with the most.
  • What content format they produce the most often.
  • More!

After you’re done taking notes on a competitor, create an alert to get their latest content sent straight to your inbox.

Lastly, users of BuzzSumo can directly compare another website to their own for benchmarking and analysis.

Brand monitoring

Wouldn’t it be nice if every time someone talked crap about your brand you could instantly give em’ the ole 1-2?

Obviously I’m kidding, but stay with me.

BuzzSumo has an easy-to-use brand monitoring feature that keeps tabs on how customers are mentioning your company.

This is done by setting alerts for your brand name or content you’ve published. Every time someone mentions these things, you can instantly respond and gauge how your business is being talked about.

Similarly, alerts can be made for when new backlinks point towards your website and content.

You can quickly thank those websites via social media and share the piece of content as a token of appreciation. Who knows what kind of connections and relationships you can make thanks to this feature 🙂

Influencer marketing

Last but not least is influencer marketing.

This industry has been on a steady rise for the past several years, and odds are you might use it as a marketing strategy yourself.

This is why BuzzSumo includes influencer marketing and outreach tools, so you can connect with industry giants to scale your company.

Search for influencers based on keywords, topics, or other filters, and follow them on social media directly through the app.

Build lists and engage with these invidiuals without ever leaving the BuzzSumo dashboard while you’re at it.

Is BuzzSumo free?

Yes, BuzzSumo does offer a free version of their software that allows you to find content inspiration, analyze competitors, and more.

However, it is slightly limited.

You won’t be able to change the filters or options beyond the default settings.

I still find it to be very useful, though.

If you’re interested in unlocking the full potential of this app, check out their pricing:

BuzzSumo alternatives

There are other tools you can use to enhance your content marketing strategy if you’d like to look at different options besides BuzzSumo. These include:

Final thoughts

Is BuzzSumo worth it? Is it safe?


It’s trusted by some of the largest companies in the world like IBM, Yahoo, and Expedia.

There’s heaps of positive reviews and testimonials online about their product and the wonders it’s done to help businesses grow.

If you have a content marketing strategy and you want to scale it to the next level, you need a tool like BuzzSumo.

I suggest trying out the free version for a while to get a feel for it, and to determine if it’s right for you.

What’s your experience with BuzzSumo so far?

Hey! My name is Carmine and I've written for Neil Patel, GoDaddy, Smart Insights, and other popular publications. Reach out to me at any time if you need copywriting services.