Trying to figure out how much to pay a freelance writer or charge yourself?
I’ve been freelance writing for over seven years, and I’ve also outsourced writing to various employees during my time as an entrepreneur.
Today you’re going to learn benchmark rates for different areas like content writing, direct response copywriting, technical writing, and more.
Remember that rates differ based on industry, the writer’s portfolio and skill level, your budget, among many other factors.
With that being said, let’s get into it.
Freelance copywriter rates
What is copywriting?
Copywriting is the practice of producing sales copy, which helps a business increase revenue, leads, or another important KPI.
In this instance, I’m particularly speaking about direct response copywriting.
This includes writing sales copy like:
- Sales letters
- Landing pages
- Video sales letters
- Product descriptions
These pieces of material are as close to the point of sale as possible, which is why direct response copywriter’s get paid the most out of any field of freelance writing.
Their skill can easily generate a client incredible amounts of revenue, and it’s easy to measure.
If you were to pay a writer $10,000 for a copywriting project and they netted you $100,000 in sales, that’s a great ROI 🙂
Copywriting is typically billed on a per-project basis or by the hour.
According to the Professional Writers Association of Canada, advertising material is normally billed at $75-150/hour.
Copywriter’s also commonly charge a day rate, which is their hourly rate multiplied by eight, as that’s a full working day.
In the case of a copywriter that charges $75/hour, her day rate would be $600.
If a project were to take two weeks, the total cost for you would be $8,400.
This might seem a lot for some business owners, but remember that it’s an investment.
A good copywriter doesn’t write material for fun. They write it to produce results.
Per-project rates are based on the estimated amount of hours that a project will need to be completed multiplied by the copywriter’s rate.
Some writers may charge a small royalty fee, as well.
Freelance editing rates
Don’t under estimate the power of editing.
Copy and content often goes through ruthless edits to make it completely polished and clean.
Editors are specialized in fixing grammar mistakes, spelling errors, and rewriting copy to make it flow better.
Some times you have great material, but it lacks clear communication. An editor will revamp it so that it better resonates with customers, and ultimately increases conversion rates.
According to PWAC, editors typically charge $30-60/hour or $500-20,000 per project.
Freelance proofreading rates
It’s easy to get editing and proofreading confused. They are often perform together, but can be done as separate services.
Proofreading comes after the editing process, and involves re-reading the copy to correct it of inconsistencies.
While the editor actually makes the changes, the proofreader helps offer advice for communicating your message in a better way.
Hiring a proofreader will improve your branding and how well you sell a product. They will study your business and ideal customer down to a science, helping writers and editors as a team with their knowledge.
The amount you pay for a proofreader to complete a project will depend on many factors, such as:
- The material: The complexity and type of content that needs to be proofread will change the projects price. Something like a business plan or scholarly article would be more expensive than a blog post, for example.
- Length: The longer the material, the more you will to pay. This is purely based on scale, as it will take the proofreader more time.
- Qualifications: If the proofreader has an impressive portfolio and history of results for previous clients, expect to pay a premium as you will get a better ROI.
Generally you can expect to pay $15-45/hour for proofreading services on average.
Some professional proofreaders will charge upwards to $100/hour, however.
Website copywriting rates
Website copywriting is the process of creating websites that accurately display a brand’s message, while improving how many customers they acquire.
Copywriters will create home pages, about pages, contact pages, service pages, and other key areas of a website for their clients.
They use strategies such as storytelling, calls to action, elaborating on product benefits, and more to increase the client’s sales.
Website writing is typically billed between $1-3/word or $60-100/hour.
Freelance journalist rates
Journalism is one of the best money making niches as a writer.
Writing in magazines tends to have some of the highest rates available, ranging from $0.50-3/word.
If a writer were to produce a 1,000 word article at $3/word, that’s $3,000!
Typically journalism is billed on a per-word or per-article basis, since it’s more of an adhoc industry.
You don’t see many retainers being offered in journalism, although they can be done.
Freelance technical writing rates
What is technical writing?
Technical writing is writing content that is technical in nature, such as reports, instructions, booklets, and similar material.
It requires the writer to be skilled in writing towards a very specific audience, while clearly laying out steps for using or achieving something.
They will also have savvy research skills, commonly conducting interviews, collecting resources like market reports, and ultimately becoming an expert at the given topic.
Average technical writing rates include:
Freelance content writer rates
My bread and butter.
I love producing SEO content for my clients because it improves their authority, organic traffic, and helps them naturally acquire customer without lifting a finger.
Freelance content writing is the practice of creating blog posts, whitepapers, case studies, and other website content for businesses.
It is regularly billed on a per-word basis, and I’m a firm believer you should not pay or charge any less than $0.10/word.
Remember that how much you pay will determine the quality of writer you get, and ultimately the improvement in business performance.
A copywriter skilled in SEO, lead generation, and CRO will charge more because they can create more results for your company.