SEO Copywriting Course

Learn the secrets of writing copy and content that ranks on the first page of Google.

Plus: Get free coaching from me to accelerate your skills, unlike any other course.


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June Sale

Get 75% off all self-paced courses for a limited time.

Normal Price: $197

Sale Price: $49

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What's Included

An entire toolkit to drastically improve your SEO copywriting skills and organic rankings.

What you'll learn

The beginning of this SEO copywriting course dives into the foundations of what SEO copywriting is, why it’s important, and how it can benefit you as a freelancer, employee, or business owner. It’s a priceless skill to have as practically everything you write can be optimized for search engines. Without doing so, you miss out on valuable traffic and opportunities.

Module contents:

  • What is SEO copywriting?
  • Why is it important?
  • Who can benefit from learning it?
  • Access to my SEO copywriting matrix.

Stop struggling to research keywords and valuable search terms. In this module, I will teach you what keywords are, the different types you need to be aware of, and how to place them on a page effectively. Additionally, I will show you how to research them using various tools to speed up the process and make it easier.

Module contents:

  • What are keywords?
  • The different types of keywords
  • Where to place keywords to rank
  • How to research keywords effectively
  • Best practices and tools

How many words you write matters. And, often, it’s a challenge to determine how many words you need to write to rank #1 or on the first page of search engines. That’s why in this lesson, I teach you why word count is important and my personal process of determining word count that I haven’t shown anyone else before. This will make it effortless to set a word count goal every time you write.

Module contents:

  • What is word count?
  • Why is it important?
  • How to determine word count through a data-driven approach.
  • Best practices and tools.

A lot of good SEO copywriting is in the details. Internal and external links are just that. This module will educate you on the importance of internal and external linking within your web pages and content. You’ll also learn how to optimize both of them, and how often they should be used for the best results.

Module contents:

  • What are internal links?
  • What are external links?
  • How optimize internal links.
  • How to optimize external links.

Not everything you within SEO copywriting is necessarily writing. There are many technical skills you need to develop if you want to be a. good SEO writer and marketer. In this lesson, I cover the fundamentals of page speed and user experience (UX). You will understand what these are, why they’re important, and why they matter when it comes to writing for search engines.

Module contents:

  • What is page speed?
  • What is user experience?
  • Optimizing page speed and user experience.
  • Common page speed and user experience bottlenecks and problems.
  • Best practices and tools.

More and more consumers are using their smartphones and other devices to find businesses and products by searching with their voice. It’s crucial to understand how voice search works and relates to SEO copywriting if you want to generate the best results for your business, work, or clients.

Module contents:

  • What is voice search?
  • Why it’s important for SEO copywriters.
  • How to align sales copy with voice search.

Next, you’ll learn about structured data called schema markup. This fine detail of SEO has a big impact on search engine rankings and performance, yet few discuss it. Knowing what schema markup is and how to apply it to web pages will set you ahead of other writers and give you an advantage in the search engines.

Module contents:

  • What is schema markup?
  • Why is it important?
  • How to easily apply it with plugins.
  • Best practices and tools.

Similar to schema markup, open graph data and protocol is important for SEO copywriting but especially when social media is involved. After all, you’re going to promote SEO web pages on social media and other channels, so this step can’t be overlooked.

Module contents:

  • What is open graph data?
  • Why is it important?
  • How to apply open graph data with plugins.
  • Best practices and tools.

Watch me write SEO sales copy from scratch to see how the process works and understand my way of thinking.

Module contents:

  • Over the shoulder SEO copywriting.
  • Over the shoulder meta data writing.
  • Optimizing meta data with Yoast.
  • SEO copywriting guidelines.
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Meet Your Instructor

I’m Carmine Mastropierro, and I’ve written for Neil Patel, Dan Lok, GoDaddy, and some of the biggest businesses in the world. I’m also a copywriting instructor inside Dan Lok’s Copycademy, where I teach SEO copywriting and marketing funnels.

Outside of copywriting, I’m a Senior Advertising Manager at an agency where I manage $1 million/month in advertising spend.

What My Students Say

Listen to what students and people I've worked with have said.

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Everything you need to write SEO sales copy without headaches.

You save: $8,803

Your price: $197

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Rank on the first page of Google and drive massive traffic.


(Normally $197)
$ 49 One-Time Fee
  • SEO Copywriting Course
    ($997 Value)
  • Private Facebook Group
  • Downloadables
  • Templates, Worksheets, and Exercises ($1,000 Value)
  • Lifetime Access and Updates


$ 497 One-Time Fee
  • SEO Copywriting Course ($997 Value)
  • Private Facebook Group
  • Downloadables
  • Templates, Worksheets, and Exercises ($1,000 Value)
  • Lifetime Access and Updates
  • Bi-Weekly Coaching Calls ($250/Hour Value)


$ 1,997 One-Time Fee
  • SEO Copywriting Course ($997 Value)
  • Private Facebook Group
  • Downloadables
  • Templates, worksheets, and exercises.
  • Lifetime Access and Updates
  • Weekly Coaching Calls
  • Freelance Website Built For You
  • Portfolio Built For You
  • Social Profile Creation/Optimization
  • Personalized Marketing Plan


Answers to frequently asked questions I get about my SEO copywriting training.

SEO copywriting is the art and science of creating web content that is both informative and optimized for search engines. It’s a specialized form of writing that helps your website rank higher in search engine results pages (SERPs), driving more traffic (and potential customers) to your site.

There are many different factors that go into SEO copywriting, but at its core, it’s all about creating content that is relevant and useful to your audience, while also using the right keywords and phrases to help improve your website’s ranking.

SEO copywriting is important because it helps your website rank higher in search engine results pages. And the higher your website ranks, the more traffic (and potential customers) you’ll get.

It’s also important because it helps you create content that is relevant and useful to your audience. By creating informative and keyword-optimized content, you can help improve your chances of driving organic traffic to your site.

And finally, SEO copywriting is important because it can help you improve the overall quality of your website. By creating well-written and informative content, you can help improve the overall user experience on your site, which can lead to more conversions and sales.

My SEO copywriting course is perfect for those who want to learn how to write SEO copy that will help improve their website’s rankings. You should enroll if you want to generate more traffic, awareness, and customers. Additionally, you gain feedback from me and the private Facebook community to drastically speed up your results and knowledge. Not to mention lifetime access and updates.

For “Done-With-You” and “Done-For-You” plan students. During our calls, I will personally answer any questions or comments you have. We will review your sales copy, exercises, projects, and anything you need help with. I regularly help my students with pitching clients, current assignments, etc. This helps speed up your progress and avoid costly mistakes.

All students receive free mentoring and help via my new private Facebook community. You are free to ask me and other students for feedback, help with clients, or anything else you need. Additionally, you gain personal access to me via email for critique.

The “Done-With-You” package includes everything in the self-paced course with the bonus of bi-weekly coaching calls with me. If you need extra help improving your writing and want personalized feedback and a chance to consult with me, this is for you.

  1. Freelance website: I will build you a freelance website on WordPress that boosts your branding, and visibility, and helps you get more clients while standing out from other writers. This is a necessity for any serious writer. It will be optimized for search engines and your specific brand.

  2. Outreach system setup: I will write your cold email/outreach and followup scripts and teach you how to implement them. I will also set up the software used to deliver the emails and automation. I recommend Apollo or Hunter to my students.

  3. Portfolio: I will help you quickly build a portfolio and samples through guest posting, writing mock advertisements, and other strategies to get you up and running as soon as possible.

  4. Social profile optimization: I will help you create social media profiles and content to improve your branding and visibility. Another necessity for any serious writer.

  5. Customized marketing plan: A custom plan built for your needs that explains how to get clients, outsource writing, operations, finances, and more. We will go through it on our coaching calls as well.

The “Done-For-You” plan is for anyone 100% serious and committed to launching a successful freelance career and wants the fastest results while I hold their hand through each step.

Every student is welcome to a 100% refund with my 14-day money-back guarantee. If you decide that you are not fit for the course after this, please send me an email and I will immediately refund you. You will also be removed from the course so another student can take the spot to learn.

The course is self-paced. This means that you could potentially complete it within a couple of weeks, a few months, or longer. It’s completely up to you. However, I highly recommend that you take the time to read every lesson, watch the videos, and—most importantly—complete the exercises. These will greatly advance your skills and give you the first-hand experience that’s 100% essential as a copywriter. Also keep in mind that you have lifetime access and updates ( with no annual fees) so take as long as you need to reap the benefits.

After you purchase this copywriting course, you will be automatically enrolled and forwarded to the course curriculum, inside Teachable (the platform I teach on). You will also be sent a confirmation email and login details. There will be a link to join my private community within the first module as well.