283 Headline Copywriting Templates That’ll Save You Hours of Time

Newspaper folded on couch

Headlines are important.

Very important.

Most people read headlines and that’s it. (About 80% of people, in fact.)

It’s like eating the cherry on an ice cream sundae and leaving the rest!

Copywriters need to be able to write epic headlines to attract attention and clicks.

Otherwise, their copy will be drier than the Sahara Desert.

If your hair is turning gray from coming up with a headline for your latest project, I’m here to help you out.

I’ve put together a list of 283 headline copywriting templates for you to use.

Enjoy! 🙂

How to use these templates

These headline templates are plug-and-play.

That means you can take a product, company name, pain point, benefit, or another important component of advertising and fill in the blank.

After all, research is the most important part of copywriting

You should be documenting your target audience, every detail of the product you’re selling, and the overall market.

Use social media, testimonials, previous campaigns, competitors, and market reports to gather as much information as possible.

Organize this in a Word Doc, Google Drive folder, etc. Then, you’re ready to maximize the ROI of these headline copywriting templates.

Below are 283+ (yes, really) templates you can save and fill in.

Afterward, I touch on some staple headline templates that universally command attention and drive conversions.

The “How to” headline template

Why do people purchase products and services?

To solve a problem

To live the dream they see in their head…

That’s why how-to headlines are so powerful.

They allow copywriters to communicate to readers that they know how to achieve a certain outcome or avoid a pain point.

…Which is exactly what the consumer wants.

You can do it both ways.

The first is by elaborating on how to achieve a specific goal the reader has. Here are some examples:

  • How to Get Stupid Rich From Affiliate Marketing in 30 Days
  • How to Become an Epic Copywriter Without Hard Work
  • How to Write Headlines That Drive Sales to The Moon

You get my point.

Then, you can flip that on its head and target pain points like so:

  • How to Get Rid of Stubborn Acne That Kills Your Confidence
  • How to Prevent Customers From Churning and Slowly Bankrupting You
  • How to Shred Away Fat and Unlock The Body of Your Dreams

Look at the headline Profitable Ads uses in its video sales letter.

Headline copywriting template example

“Learn Exactly How To Hit This Quarters Revenue Goals Without Paying High Monthly Agency Retainers” offers a straightforward promise…

Prospects will learn how to hit their revenue goals without paying hefty agency fees (which is also a pain point).

That brings me to the next template.

The “X ways to get Y” headline template

This is pretty similar to the last headline copywriting template.

The difference is that you are going to explain how many steps or ways are needed to get there.

Numbers are very effective in headlines because it makes results more tangible.

“Oh, I only need to do 3 things to get what I want? Okay!” will go through your customer’s head.

Here are some examples:

  • 6 Ways to Increase Sales to Drive Non-Stop Business Growth
  • 9 Hacks to Become a Productivity Monster in No-Time
  • 4 Steps That Will Help You Become Financially Independent

By the way, here’s a pro tip…

Odd numbers are proven to perform better than even numbers.

Check out this sales page for a Clickbank offer about an affiliate marketing system.

Numbered headline copywriting template example

The headline reads, “Launch Your BRAND NEW Internet Business Before You Go To Bed Tonight… IN JUST 3 SIMPLE STEPS”

Remember, templates should be modified and customized.

They essentially took the headline strategy and communicated that there are three steps readers can follow to quickly create an internet business.

The “Mistakes” headline template

Nobody wants to make a mistake.

Because that means we’ll look stupid … lose money … or waste time.

Precisely why we’ll be using mistakes as the centerpiece of this template. 😎

The concept is that we tell readers they are probably making mistakes related to a certain problem, task, or goal.

And, we have the solution to fix them too.

This generates relevant emotions around a certain topic or problem they have and ultimately gets them interested in reading.

It’s a proven fact that the consumers’ emotional response to an advertisement dictates its success more than its content.

For instance, this is the title to an article I wrote on copywriting mistakes:

Copywriting mistakes headline example

Writers will think, “Woah, there are 16 things I could be doing wrong? Let me check them out.”

There’s also the added benefit of increasing conversions by fixing them.

Here are some more ideas:

  • 5 Brutal Mistakes You’re Probably Making as a Copywriter
  • Are You Making These Common Tax Mistakes?
  • 11 Ways You’re Most Likely Doing Digital Marketing Wrong (Proven by Data)

That brings me to my next point.

The “Warning” headline template

Imagine we took the previous template and gave it steroids. 💊

It would turn into this one.

The “warning” template is exactly what you think it is…

We’re going to be warning the reader that they need to immediately stop and read the copy or they’ll suffer a dire consequence.

After all, avoiding a negative situation is one of the biggest motivators for consumers.

Now, here’s the thing.

Don’t use this constantly without having something serious to tell them.

Otherwise, they get used to it and stop believing you.

Use it sparingly when you have juicy details, a shocking statement, or outlandish statistic to drop on their head.

Headline copywriting templates you can fill in

Phew. Now we can get on to the fun stuff.

Here are 283 templates you can fill in. Thank me later!

1. Handle Every ___ Obstacle Easily Using These Tips
2. Mistakes In ___ That Make You Look Stupid
3. How To Learn ___ in 5 Minutes
4. 5 Brilliant Ways To Teach Customers About ___
5. 3 Ways To Master ___ Without Breaking A Sweat
6. How We Improved Our ___ by ___% In One Week
7. Want A Thriving Business? Focus On ___!
8. ___: The Biggest Mistakes
9. Wondering How To Make Your ___ Rock? Read This!
10. How To Deal With Very Bad ___
11. Where Is The Best ___?
12. Why You Never See ___ That Actually Works
13. The Ultimate Guide To ___
14. Nobody Enjoys ___ . How About You?
15. How To Sell ___ in 3 Steps
16. ___ Strategies of The Pros
17. Can You Pass This ___ Test?
18. Ridiculous Rules About ___ You NEED to Follow
19. 5 Simple Steps To An Effective ___ Strategy
20. Get Better at ___ in 3 Simple Steps
21. Learn Exactly How I Improved ___ In 2 Hours
22. The Death Of ___. Are You Ready?
23. There’s Big Money In ___. Learn How to make it!
24. Clear And Unbiased Facts About ___ (No BS)
25. What Zombies Can Teach You About ___
26. ___ Secrets You Never Knew
27. The Top Secrets of ___
28. The Secret of Successful ___
29. Don’t Just Sit There! Start ___
30. The Tony Robins Guide To ___
31. Mysteries of ___ Revealed
32. The Truth Is You Are Not The Only Person Who Sucks at ___
33. Fall In Love With These ___ Tips
34. The Most Irresistible ___
35. How You Can Do ___ In 24 Hours For Free
36. 4 Best Ways To Sell ___
37. Want ___? ___ Will Help You Get There
38. The Jaw-Dropping Truth About ___ In 3 Minutes
39. Some People Excel At ___ And Some Don’t – Learn Why
40. Could This Report Be The Definitive Answer To Your MARKETING?
41. 7 Things You Have In Common With ___
42. How To Find The Right ___ For Your ___
43. Interesting Facts I Bet You Don’t Know About ___
44. How To Save Money with ___ (Yes, For Real)
45. It’s All About ___
46. ___ Will Explode Your Business
47. The Best People to Ever Do ___
48. There’s a Big Mystery Around ___
49. The Ultimate Deal On ___
50. Turn Your ___ Into A Money Making Machine
51. Why Everything You Know About ___ Is A Lie
52. Marriage And ___ Have More In Common Than You Think
53. 5 Ways ___ Can Make You Invincible
54. Essential ___ For ___
55. Make Customers Drool With ___
56. 8 Unheard Ways to ___
57. The Next Billion-Dollar Secret For ___
58. Want More ___? Then Do This
59. Your ___ Doesn’t Want You to Read This Ad
60. You Can Achieve ___ In Just ___ Days With ___
61. 17 Tricks About ___ You Wish You Knew Before
62. Stop Wasting Time And Start Doing ___
63. 5 Sexy Ways To Improve Your ___
64. Would You Like to Have a ___?
65. World Renowned ___ Reveals His Secrets to ___
66. How To Turn ___ From Zero To Hero
67. The Stupid-Siple Guide To ___
68. The Lazy Man’s Guide To ___
69. Who Else Wants To Finally Enjoy ___?
70. Why Lazy People Succeed The Most in ___
71. 14Tips For Massive ___ Success
72. Beware The ___ Scam
73. The Philosophy Of ___
74. Avoid The Top 12 ___ Mistakes
75. Secrets To Getting ___ Off Your Mind Forever
76. Don’t Fall For This New Advanced ___ Scam
77. Why We’re Giving Away ___ to Help You ___
78. Do You Want ___ With Little Effort?
79. Do You Have a Problem With ___? Try This
80. 2 Easy Ways To Make ___ Faster
81. Don’t Be Fooled By ___
82. Find A Quick Way To ___
83. 3 Ways Facebook Destroyed My ___ Without Me Noticing
84. What Everyone Ought To Know About ___
85. Thank Me Later – 3 Reasons To Stop Thinking About ___
86. ___And The Chuck Norris Effect
87. You Don’t Have To Be A Millionaire To Start ___
88. A Surprising Tool To Help You ___
89. ___: The Samurai Way
90. Now You Can Have The ___ Of Your Dreams
91. 2 Things You Must Know About ___
92. Little Known Ways To Rid Yourself Of ___
93. What Customers Really Think About Your ___
94. 5 Actionable Tips on ___ And ___
95. Get Ahead Your Competition Instantly by ___
96. The Biggest Lie In ___ (You Believe It)
97. How To Start A Business With ___
98. To People That Want To Start ___ But Are Afraid To Get Started
99. How To Make Your ___ Look Amazing In 3 Days
100. 16 Tips To Start Building A ___ Empire
101 5 Problems Everyone Has With ___ (Solved)
102. Why You Absolutely Need to Buy a Used ___
103. Everything You Wanted to Know About ___ and Were Afraid To Ask
104. Sick And Tired Of ___? Read This
105. Solve Any ___ Problem With ___
106. How To Teach ___ Like A Pro
107. The Hidden Mystery Behind ___
108. Take 10 Minutes to Get Started With ___
109. Boost ___ in 5 Minutes Flat
110. 5 Brilliant Ways To Use ___
111. 5 Romantic ___ Ideas
112. The Most Fascinating Discovery Was Just Made About ___ Did You Hear?
113. How To Win Clients And Influence ___ With ____
114. The Next 3 Things To Immediately Do About ___
115. At Last, The Secret To ___ Is Revealed
116. The Untold Secret To ___ In Less Than 5 Minutes
117. Where The ___ is And How to Get It
117. Make Your ___ Dream A Reality
118. Which One of These ___ Problems Do You Have?
119. Would You Rather ___ or ___?
120. What Everyone Must Know About ___
121. Where Can You Find Free ___ Resources
122. Top 10 Tips To Grow Your ___ Silly Fast
123. This Study Just Found ___: Read Or Miss Out
124. We’re Looking For People Who Want To ___ With ___
125. Wanted – ____!
126. Want To Be A ___?
127. Turn your ___ into a ____
128. To People Who Want To ___ But Can’t Get Started
129. This ___ Makes____ So ___, I Bought It For My Wife!
130. They Laughed When I ___ – But When I ___
131. Lies And Damn Lies About ___
132. Your Key To Peace: ___
133. There’s Big ___ In ___
134. The Secret to ____ Is Simply ___!
135. The Revolutionary New ___ The Worlds ___ Use
136. The Quickest Way I Know To ___
137. The ___ all ___ is talking about
138. The Art Of ___
139. The Amazing Story Of ___
140. The Amazing ___ That Will Fool ___
141. Do You Have These Symptoms Of ___?
142. Do You Honestly Want To ___?
143. Fact-Filled ___ Reveals How To ___
144. Finally, The Greatest __
155. Find Out How Thousands Finally ___
156. Free ___ Tells You 17 Secrets Of ___
157. Get A ___ WITHOUT ___
158. Greatest Goldmine of ___
159. Here’s A Way To ___ That Has Never Failed
160. How A New Discovery Made ___
161. The Step by Step Guide to ___
162. How To __ Minute by Minute
163. How To __ In Three Months
164. How To Get Out of ___ Today
165. Get a Free ___ When You ___!
166. How to Get The ___ of Your Dreams in ___
167. How To Have A ___
168. How To Master The Art of ___
169. ___ Your Way To Success
170. 3 Rules About ___ Meant To Be Broken
171. Fast-Track Your ___
172. No More Mistakes With ___
173. Answered: Your Most Burning Questions About ___
174. Master ___ in 5 Minutes A Day
175. 3 Things Everyone Knows About ___ That You Don’t
176. The Untold Secret To Mastering ___ In Just 3 Days
177. How To Quit ___ In 5 Days
178. The ___ That Wins Customers
179. 3 Ways To Have More Appealing ___
180. Little Known Ways to ___
181. How To ___ Legally
182. Take The Headache Out Of ___
183. How To Turn ___ Into ___
184. Can You Pass This ___ Test?
185. Confessions Of A __
186. Own Your Own __
187. Remember When You Could Have ___, And You Didn’t?
188. ___ Got You Down? We Have The Solution
189. Warning: These 9 Mistakes Will Destroy Your ___
190. Sick And Tired Of ___?
191. 10 Unforgivable Sins Of ___
192. Learn How to Build Your Own ___
193. Download Your Free Copy of The ___11 Methods Of MARKETING Domination
194. Why My ___ Is Better Than Yours
195. Why Ignoring ___ Will Cost You Time and Sales
196. Double Your Profit With These 5 Tips on ___
197. ___ Shortcuts – The Easy Way
198. Got Stuck? Try These Tips To ___
199. A Collection of 1,000+ Resources on ___
200. Build a 7 Figure Income Doing ___ In Your Pjamas
201. Why ___ Is The Only Skill You Really Need
202. How I Improved My ___ In One Easy Lesson
203. How You Can Do ___ Almost Instantly
204. Make Monmey From ___
205. Succeed With ___ In 24 Hours
206. 3 Easy Ways To Make ___ automated
207. The Best Way To ___
208. How To Make Your Product Stand Out With ___
209. A Little Mistake That Cost ___ Over ___ Per Year
210. 10 Ways To Reinvent Your ___
211. What Is ___ and How Does It Work?
212. Should Fixing ___ Take 60 Steps? (We Don’t Think So)
213. 13 Lessons About ___ You Need To Learn To Succeed
214. Proof That ___ Really Does Work
215. Do You Have The Courage to ___?
216. You’re Losing Beacause You ___ Every Day
217. Rules Not To Follow About ___
218. Top 20 Quotes On ___
219. The World’s Easiest ___
220. Don’t Pay a Penny For ___
221. Instant ___!
222. How to Say Goodbye to Your ___
223. Throw Away Your ___
224. Why ___ Is No Friend To ___
225. Get The Most Out of ___ and ___
226. 10 Best Practices For ___
227. OMG! The Best ___ Ever!
228. How To Lose Money With ___
229. How To Make More ___ By Doing Less
230. ___: This Is What Professionals Do
231. Why Haaven’t More People Been Doing ___?
232. 3 Ways You Can Reinvent ___ Without Looking Like An Amateur
233. 10 Funny ___ Quotes
234. How to Buy ___ For Cheap
235. Hilarious ___ Adventures
236. Change Your Life By ___
237. How to Eat Your Way Out of ___
238. From ___ to ___ in 6 Hours
239. Create Your Own ___ By ___
240. ___ Revealed at Last!
241. ___ – So Simple Even Kids Can Do It
242. Famous ___ Tells All About ___
243. How to Get Over Your Fear of ___ For Good
244. Introducing ___
245. Introducing The World’s First ___
246. Don’t ___ Again Until You Read This Article
247. What The ___ Aren’t Telling You About ___
248. Never Do ___ Again After Nowing This
249. Don’t Miss Out on ___
250. ___ Only Available While Times Lasts!
251. Does ___ Sometimes Make You Feel Stupid?
252. Are You Embarrassed By Your ___? Here’s The Cure
253. Open The Gates For ___ By Using These Simple Tips
254. Learn How To Start ___
255. 5 Ways To Keep Your ___ Without Burning The Midnight Oil
256. Never Lose Your ___ Again
257. Is ___ Worth $___ To You?
258. They Told Me ___, So I ___
259. Why You Really Need ___
260. You Don’t Need ___, You Need ___
261. 5 Reasons ___ Is A Waste Of Time
262. Here Is A Method That Is Helping ___ do ___
263. Here Is A Quick Cure For ___
264. What Can You Do About Your ___ Right Now
265. Learn Exactly How I Made $___ Last Month
266. In 10 Minutes, I’ll Give You The Truth About ___
267. Keep Your Family and Children SAfe With ___
268. ___ Expert Interview
269. What You Can Learn From Bill Gates About ___
270. If ___ Is So Terrible, Why Does Science Say Otherwise?
271. How To Earn $___Day Using ___
272. The Ugly Truth About ___
273. Why I Hate ___
274. How To Take The Headache Out Of ___
275. Do ___ Better Than Steve Jobs
276. The President Does ___. Do You?
277. Revolutionize Your ___ With These Mind-Blowing Tips
278. Crack The ___ Code
279. Warning Signs Of Your ___ Demise
280. If You Don’t ___, You Will Hate Yourself Later
281. Get Rid of ___ For Good
282. How To ___ On A Tight Budget
283. Old School ___

Wrapping up today’s headline copywriting templates

Headline copywriting is one of the most important skills as a writer.

Despite that, few writers take the time to craft drool-worthy titles for material.

No bueno.

It isn’t as hard as you might think either.

You just need the right headline copywriting templates and theory.

Use the formulas I shared today to speed up your writing workflow and results.

Freelance writers that want to take their income and skills to the next level should look into my course Sell Like Hell.

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