Headlines are important.
Very important.
Most people read headlines, and that’s it. (About 80% of people, in fact.)
It’s like eating the cherry on an ice cream sundae and leaving the rest!
Copywriters need to be able to write epic headlines to attract attention and clicks.
Otherwise, their copy will be drier than the Sahara Desert.
If your hair is turning gray from coming up with a headline for your latest project, I’m here to help you out.
I’ve put together a list of 283 headline copywriting templates for you to use.
Enjoy!
How to use these templates
These headline templates are plug-and-play.
That means you can take a product, company name, pain point, benefit, or another important component of advertising and fill in the blank.
After all, research is the most important part of copywriting.
You should be documenting your target audience, every detail of the product you’re selling, and the overall market.
Use social media, testimonials, previous campaigns, competitors, and market reports to gather as much information as possible.
Organize this in a Word Doc, Google Drive folder, etc. Then, you’re ready to maximize the ROI of these headline copywriting templates.
I also recommend using Jasper’s “Perfect Headline” tool to come up with great headlines in seconds.
Below are 283+ (yes, really) templates you can save and fill in.
Afterward, I touch on some staple headline templates that universally command attention and drive conversions.
Check out my copywriting training if you need mentorship to take your writing skills to the next level while you’re at it.
The “How to” headline template
Why do people purchase products and services?
To live the dream, they see in their head…
That’s why how-to headlines are so powerful.
They allow copywriters to communicate to readers that they know how to achieve a certain outcome or avoid a pain point.
…Which is exactly what the consumer wants.
You can do it both ways.
The first is by elaborating on how to achieve a specific goal that the reader has. Here are some examples:
- How to Get Stupid Rich From Affiliate Marketing in 30 Days
- How to Become an Epic Copywriter Without Hard Work
- How to Write Headlines That Drive Sales to The Moon
You get my point.
Then, you can flip that on its head, and target pain points like so:
- How to Get Rid of Stubborn Acne That Kills Your Confidence
- How to Prevent Customers From Churning and Slowly Bankrupting You
- How to Shred Away Fat and Unlock The Body of Your Dreams
Look at the headline Profitable Ads uses in its video sales letter.
“Learn Exactly How To Hit This Quarters Revenue Goals Without Paying High Monthly Agency Retainers” offers a straightforward promise…
Prospects will learn how to hit their revenue goals without paying hefty agency fees (which is also a pain point).
That brings me to the next template.
The “X ways to get Y” headline template
This is pretty similar to the last headline copywriting template.
The difference is that you are going to explain how many steps or ways are needed to get there.
Numbers are very effective in headlines because it makes results more tangible.
“Oh, I only need to do 3 things to get what I want? Okay!” will go through your customer’s head.
Here are some examples:
- 6 Ways to Increase Sales to Drive Non-Stop Business Growth
- 9 Hacks to Become a Productivity Monster in No-Time
- 4 Steps That Will Help You Become Financially Independent
By the way, here’s a pro tip…
Odd numbers are proven to perform better than even numbers.
Check out this sales page for a Clickbank offer about an affiliate marketing system.
The headline reads, “Launch Your BRAND NEW Internet Business Before You Go To Bed Tonight… IN JUST 3 SIMPLE STEPS”
Remember, templates should be modified and customized.
They essentially took the headline strategy and communicated that there are three steps readers can follow to quickly create an internet business.
The “Mistakes” headline template
Nobody wants to make a mistake.
Because that means we’ll look stupid … lose money … or waste time.
That is precisely why we’ll be using mistakes as the centrepiece of this template. 😎
The concept is that we tell readers they are probably making mistakes related to a certain problem, task, or goal.
And we have the solution to fix them too.
This generates relevant emotions around a certain topic or problem they have and ultimately gets them interested in reading.
It’s a proven fact that the consumers’ emotional response to an advertisement dictates its success more than its content.
For instance, this is the title of an article I wrote on copywriting mistakes:
Writers will think, “Woah, there are 16 things I could be doing wrong. Let me check them out.”
There’s also the added benefit of increasing conversions by fixing them.
Here are some more ideas:
- 5 Brutal Mistakes You’re Probably Making as a Copywriter
- Are You Making These Common Tax Mistakes?
- 11 Ways You’re Most Likely Doing Digital Marketing Wrong (Proven by Data)
That brings me to my next point.
The “Warning” headline template
Imagine we took the previous template and gave it steroids. 💊
It would turn into this one.
The “warning” template is exactly what you think it is…
We’re going to be warning the reader that they need to immediately stop and read the copy or they’ll suffer a dire consequence.
After all, avoiding a negative situation is one of the biggest motivators for consumers.
Now, here’s the thing.
Don’t use this constantly without having something serious to tell them.
Otherwise, they get used to it and stop believing you.
Use it sparingly when you have juicy details, a shocking statement, or an outlandish statistic to drop on their head.
Jasper also includes different headline generators you should try.
Headline copywriting templates you can fill in
Phew. Now we can get on to the fun stuff.
Here are 283 templates you can fill in. Thank me later!
| 1. Handle Every ___ Obstacle Easily Using These Tips |
| 2. Mistakes In ___ That Make You Look Stupid |
| 3. How To Learn ___ in 5 Minutes |
| 4. 5 Brilliant Ways To Teach Customers About ___ |
| 5. 3 Ways To Master ___ Without Breaking A Sweat |
| 6. How We Improved Our ___ by ___% In One Week |
| 7. Want A Thriving Business? Focus On ___! |
| 8. ___: The Biggest Mistakes |
| 9. Wondering How To Make Your ___ Rock? Read This! |
| 10. How To Deal With Very Bad ___ |
| 11. Where Is The Best ___? |
| 12. Why You Never See ___ That Actually Works |
| 13. The Ultimate Guide To ___ |
| 14. Nobody Enjoys ___ . How About You? |
| 15. How To Sell ___ in 3 Steps |
| 16. ___ Strategies of The Pros |
| 17. Can You Pass This ___ Test? |
| 18. Ridiculous Rules About ___ You NEED to Follow |
| 19. 5 Simple Steps To An Effective ___ Strategy |
| 20. Get Better at ___ in 3 Simple Steps |
| 21. Learn Exactly How I Improved ___ In 2 Hours |
| 22. The Death Of ___. Are You Ready? |
| 23. There’s Big Money In ___. Learn How to make it! |
| 24. Clear And Unbiased Facts About ___ (No BS) |
| 25. What Zombies Can Teach You About ___ |
| 26. ___ Secrets You Never Knew |
| 27. The Top Secrets of ___ |
| 28. The Secret of Successful ___ |
| 29. Don’t Just Sit There! Start ___ |
| 30. The Tony Robins Guide To ___ |
| 31. Mysteries of ___ Revealed |
| 32. The Truth Is You Are Not The Only Person Who Sucks at ___ |
| 33. Fall In Love With These ___ Tips |
| 34. The Most Irresistible ___ |
| 35. How You Can Do ___ In 24 Hours For Free |
| 36. 4 Best Ways To Sell ___ |
| 37. Want ___? ___ Will Help You Get There |
| 38. The Jaw-Dropping Truth About ___ In 3 Minutes |
| 39. Some People Excel At ___ And Some Don’t – Learn Why |
| 40. Could This Report Be The Definitive Answer To Your MARKETING? |
| 41. 7 Things You Have In Common With ___ |
| 42. How To Find The Right ___ For Your ___ |
| 43. Interesting Facts I Bet You Don’t Know About ___ |
| 44. How To Save Money with ___ (Yes, For Real) |
| 45. It’s All About ___ |
| 46. ___ Will Explode Your Business |
| 47. The Best People to Ever Do ___ |
| 48. There’s a Big Mystery Around ___ |
| 49. The Ultimate Deal On ___ |
| 50. Turn Your ___ Into A Money Making Machine |
| 51. Why Everything You Know About ___ Is A Lie |
| 52. Marriage And ___ Have More In Common Than You Think |
| 53. 5 Ways ___ Can Make You Invincible |
| 54. Essential ___ For ___ |
| 55. Make Customers Drool With ___ |
| 56. 8 Unheard Ways to ___ |
| 57. The Next Billion-Dollar Secret For ___ |
| 58. Want More ___? Then Do This |
| 59. Your ___ Doesn’t Want You to Read This Ad |
| 60. You Can Achieve ___ In Just ___ Days With ___ |
| 61. 17 Tricks About ___ You Wish You Knew Before |
| 62. Stop Wasting Time And Start Doing ___ |
| 63. 5 Sexy Ways To Improve Your ___ |
| 64. Would You Like to Have a ___? |
| 65. World Renowned ___ Reveals His Secrets to ___ |
| 66. How To Turn ___ From Zero To Hero |
| 67. The Stupid-Siple Guide To ___ |
| 68. The Lazy Man’s Guide To ___ |
| 69. Who Else Wants To Finally Enjoy ___? |
| 70. Why Lazy People Succeed The Most in ___ |
| 71. 14Tips For Massive ___ Success |
| 72. Beware The ___ Scam |
| 73. The Philosophy Of ___ |
| 74. Avoid The Top 12 ___ Mistakes |
| 75. Secrets To Getting ___ Off Your Mind Forever |
| 76. Don’t Fall For This New Advanced ___ Scam |
| 77. Why We’re Giving Away ___ to Help You ___ |
| 78. Do You Want ___ With Little Effort? |
| 79. Do You Have a Problem With ___? Try This |
| 80. 2 Easy Ways To Make ___ Faster |
| 81. Don’t Be Fooled By ___ |
| 82. Find A Quick Way To ___ |
| 83. 3 Ways Facebook Destroyed My ___ Without Me Noticing |
| 84. What Everyone Ought To Know About ___ |
| 85. Thank Me Later – 3 Reasons To Stop Thinking About ___ |
| 86. ___And The Chuck Norris Effect |
| 87. You Don’t Have To Be A Millionaire To Start ___ |
| 88. A Surprising Tool To Help You ___ |
| 89. ___: The Samurai Way |
| 90. Now You Can Have The ___ Of Your Dreams |
| 91. 2 Things You Must Know About ___ |
| 92. Little Known Ways To Rid Yourself Of ___ |
| 93. What Customers Really Think About Your ___ |
| 94. 5 Actionable Tips on ___ And ___ |
| 95. Get Ahead Your Competition Instantly by ___ |
| 96. The Biggest Lie In ___ (You Believe It) |
| 97. How To Start A Business With ___ |
| 98. To People That Want To Start ___ But Are Afraid To Get Started |
| 99. How To Make Your ___ Look Amazing In 3 Days |
| 100. 16 Tips To Start Building A ___ Empire |
| 101 5 Problems Everyone Has With ___ (Solved) |
| 102. Why You Absolutely Need to Buy a Used ___ |
| 103. Everything You Wanted to Know About ___ and Were Afraid To Ask |
| 104. Sick And Tired Of ___? Read This |
| 105. Solve Any ___ Problem With ___ |
| 106. How To Teach ___ Like A Pro |
| 107. The Hidden Mystery Behind ___ |
| 108. Take 10 Minutes to Get Started With ___ |
| 109. Boost ___ in 5 Minutes Flat |
| 110. 5 Brilliant Ways To Use ___ |
| 111. 5 Romantic ___ Ideas |
| 112. The Most Fascinating Discovery Was Just Made About ___ Did You Hear? |
| 113. How To Win Clients And Influence ___ With ____ |
| 114. The Next 3 Things To Immediately Do About ___ |
| 115. At Last, The Secret To ___ Is Revealed |
| 116. The Untold Secret To ___ In Less Than 5 Minutes |
| 117. Where The ___ is And How to Get It |
| 117. Make Your ___ Dream A Reality |
| 118. Which One of These ___ Problems Do You Have? |
| 119. Would You Rather ___ or ___? |
| 120. What Everyone Must Know About ___ |
| 121. Where Can You Find Free ___ Resources |
| 122. Top 10 Tips To Grow Your ___ Silly Fast |
| 123. This Study Just Found ___: Read Or Miss Out |
| 124. We’re Looking For People Who Want To ___ With ___ |
| 125. Wanted – ____! |
| 126. Want To Be A ___? |
| 127. Turn your ___ into a ____ |
| 128. To People Who Want To ___ But Can’t Get Started |
| 129. This ___ Makes____ So ___, I Bought It For My Wife! |
| 130. They Laughed When I ___ – But When I ___ |
| 131. Lies And Damn Lies About ___ |
| 132. Your Key To Peace: ___ |
| 133. There’s Big ___ In ___ |
| 134. The Secret to ____ Is Simply ___! |
| 135. The Revolutionary New ___ The Worlds ___ Use |
| 136. The Quickest Way I Know To ___ |
| 137. The ___ all ___ is talking about |
| 138. The Art Of ___ |
| 139. The Amazing Story Of ___ |
| 140. The Amazing ___ That Will Fool ___ |
| 141. Do You Have These Symptoms Of ___? |
| 142. Do You Honestly Want To ___? |
| 143. Fact-Filled ___ Reveals How To ___ |
| 144. Finally, The Greatest __ |
| 155. Find Out How Thousands Finally ___ |
| 156. Free ___ Tells You 17 Secrets Of ___ |
| 157. Get A ___ WITHOUT ___ |
| 158. Greatest Goldmine of ___ |
| 159. Here’s A Way To ___ That Has Never Failed |
| 160. How A New Discovery Made ___ |
| 161. The Step by Step Guide to ___ |
| 162. How To __ Minute by Minute |
| 163. How To __ In Three Months |
| 164. How To Get Out of ___ Today |
| 165. Get a Free ___ When You ___! |
| 166. How to Get The ___ of Your Dreams in ___ |
| 167. How To Have A ___ |
| 168. How To Master The Art of ___ |
| 169. ___ Your Way To Success |
| 170. 3 Rules About ___ Meant To Be Broken |
| 171. Fast-Track Your ___ |
| 172. No More Mistakes With ___ |
| 173. Answered: Your Most Burning Questions About ___ |
| 174. Master ___ in 5 Minutes A Day |
| 175. 3 Things Everyone Knows About ___ That You Don’t |
| 176. The Untold Secret To Mastering ___ In Just 3 Days |
| 177. How To Quit ___ In 5 Days |
| 178. The ___ That Wins Customers |
| 179. 3 Ways To Have More Appealing ___ |
| 180. Little Known Ways to ___ |
| 181. How To ___ Legally |
| 182. Take The Headache Out Of ___ |
| 183. How To Turn ___ Into ___ |
| 184. Can You Pass This ___ Test? |
| 185. Confessions Of A __ |
| 186. Own Your Own __ |
| 187. Remember When You Could Have ___, And You Didn’t? |
| 188. ___ Got You Down? We Have The Solution |
| 189. Warning: These 9 Mistakes Will Destroy Your ___ |
| 190. Sick And Tired Of ___? |
| 191. 10 Unforgivable Sins Of ___ |
| 192. Learn How to Build Your Own ___ |
| 193. Download Your Free Copy of The ___11 Methods Of MARKETING Domination |
| 194. Why My ___ Is Better Than Yours |
| 195. Why Ignoring ___ Will Cost You Time and Sales |
| 196. Double Your Profit With These 5 Tips on ___ |
| 197. ___ Shortcuts – The Easy Way |
| 198. Got Stuck? Try These Tips To ___ |
| 199. A Collection of 1,000+ Resources on ___ |
| 200. Build a 7 Figure Income Doing ___ In Your Pjamas |
| 201. Why ___ Is The Only Skill You Really Need |
| 202. How I Improved My ___ In One Easy Lesson |
| 203. How You Can Do ___ Almost Instantly |
| 204. Make Monmey From ___ |
| 205. Succeed With ___ In 24 Hours |
| 206. 3 Easy Ways To Make ___ automated |
| 207. The Best Way To ___ |
| 208. How To Make Your Product Stand Out With ___ |
| 209. A Little Mistake That Cost ___ Over ___ Per Year |
| 210. 10 Ways To Reinvent Your ___ |
| 211. What Is ___ and How Does It Work? |
| 212. Should Fixing ___ Take 60 Steps? (We Don’t Think So) |
| 213. 13 Lessons About ___ You Need To Learn To Succeed |
| 214. Proof That ___ Really Does Work |
| 215. Do You Have The Courage to ___? |
| 216. You’re Losing Beacause You ___ Every Day |
| 217. Rules Not To Follow About ___ |
| 218. Top 20 Quotes On ___ |
| 219. The World’s Easiest ___ |
| 220. Don’t Pay a Penny For ___ |
| 221. Instant ___! |
| 222. How to Say Goodbye to Your ___ |
| 223. Throw Away Your ___ |
| 224. Why ___ Is No Friend To ___ |
| 225. Get The Most Out of ___ and ___ |
| 226. 10 Best Practices For ___ |
| 227. OMG! The Best ___ Ever! |
| 228. How To Lose Money With ___ |
| 229. How To Make More ___ By Doing Less |
| 230. ___: This Is What Professionals Do |
| 231. Why Haaven’t More People Been Doing ___? |
| 232. 3 Ways You Can Reinvent ___ Without Looking Like An Amateur |
| 233. 10 Funny ___ Quotes |
| 234. How to Buy ___ For Cheap |
| 235. Hilarious ___ Adventures |
| 236. Change Your Life By ___ |
| 237. How to Eat Your Way Out of ___ |
| 238. From ___ to ___ in 6 Hours |
| 239. Create Your Own ___ By ___ |
| 240. ___ Revealed at Last! |
| 241. ___ – So Simple Even Kids Can Do It |
| 242. Famous ___ Tells All About ___ |
| 243. How to Get Over Your Fear of ___ For Good |
| 244. Introducing ___ |
| 245. Introducing The World’s First ___ |
| 246. Don’t ___ Again Until You Read This Article |
| 247. What The ___ Aren’t Telling You About ___ |
| 248. Never Do ___ Again After Nowing This |
| 249. Don’t Miss Out on ___ |
| 250. ___ Only Available While Times Lasts! |
| 251. Does ___ Sometimes Make You Feel Stupid? |
| 252. Are You Embarrassed By Your ___? Here’s The Cure |
| 253. Open The Gates For ___ By Using These Simple Tips |
| 254. Learn How To Start ___ |
| 255. 5 Ways To Keep Your ___ Without Burning The Midnight Oil |
| 256. Never Lose Your ___ Again |
| 257. Is ___ Worth $___ To You? |
| 258. They Told Me ___, So I ___ |
| 259. Why You Really Need ___ |
| 260. You Don’t Need ___, You Need ___ |
| 261. 5 Reasons ___ Is A Waste Of Time |
| 262. Here Is A Method That Is Helping ___ do ___ |
| 263. Here Is A Quick Cure For ___ |
| 264. What Can You Do About Your ___ Right Now |
| 265. Learn Exactly How I Made $___ Last Month |
| 266. In 10 Minutes, I’ll Give You The Truth About ___ |
| 267. Keep Your Family and Children SAfe With ___ |
| 268. ___ Expert Interview |
| 269. What You Can Learn From Bill Gates About ___ |
| 270. If ___ Is So Terrible, Why Does Science Say Otherwise? |
| 271. How To Earn $___Day Using ___ |
| 272. The Ugly Truth About ___ |
| 273. Why I Hate ___ |
| 274. How To Take The Headache Out Of ___ |
| 275. Do ___ Better Than Steve Jobs |
| 276. The President Does ___. Do You? |
| 277. Revolutionize Your ___ With These Mind-Blowing Tips |
| 278. Crack The ___ Code |
| 279. Warning Signs Of Your ___ Demise |
| 280. If You Don’t ___, You Will Hate Yourself Later |
| 281. Get Rid of ___ For Good |
| 282. How To ___ On A Tight Budget |
| 283. Old School ___ |
Wrapping up today’s headline copywriting templates
Headline copywriting is one of the most important skills of a writer.
Despite that, few writers take the time to craft drool-worthy titles for the material.
No bueno.
It isn’t as hard as you might think, either.
You just need the right headline copywriting templates and theory.
Use the formulas I shared today to speed up your writing workflow and results.
Freelance writers who want to take their income and skills to the next level should look at my Marketing Pro Academy. It includes courses, coaching, and a community.
