Organization is key. I have a content creation process I run through every time I write from initial concept to final publication. As you can imagine, I’ve gone through that…
What's one of the main goals of copy? To persuade. And, as the Oxford Dictionary would describe it, persuade means to: Cause (someone) to believe something, especially after a sustained…
Headlines are important. Very important. Most people read headlines and that's it. (About 80% of people, in fact.) It's like eating the cherry on an ice cream sundae and leaving…
If you've ever written copy before, you've stumbled upon two different terms. ...Copywriting ...And copyediting. What's the difference? Is it important to separate the two? Yes. Very. Both of these…
Content isn't a newspaper. (Unless you're literally writing one!) So, it shouldn't read like one. You know what I mean... Blog posts that are black text on a white background…
You put your hands on the keyboard and you're about to write... But nothing happens. 😱 It's that pesky writer's block! Unfortunately, it delays projects, pushes back other tasks, and…
Email has come a long way. It was invented back in 1971 by Ray Tomlinson. That was 49 years ago. Today, it's used to acquire customers, drive massive sales, and…
92% of B2B marketers use LinkedIn as their primary social media channel for marketing. Source: Foundation It make sense, too. LinkedIn is a giant community of professionals in all industries.…
Wondering how to increase conversion rates for your e-commerce store? You're in the right place. I'm going to show you how to raise your conversion rate with some straightforward e-commerce…
I am leading a webinar on content writing with Spark Niagara soon, so I thought I'd create an article on webinar script writing. After all, you don't want to wing…