You put your hands on the keyboard and you're about to write... But nothing happens. 😱 It's that pesky writer's block! Unfortunately, it delays projects, pushes back other tasks, and…
Email has come a long way. It was invented back in 1971 by Ray Tomlinson. That was 49 years ago. Today, it's used to acquire customers, drive massive sales, and…
92% of B2B marketers use LinkedIn as their primary social media channel for marketing. Source: FoundationIt make sense, too. LinkedIn is a giant community of professionals in all industries. It's…
Wondering how to increase conversion rates for your e-commerce store? You're in the right place. I'm going to show you how to raise your conversion rate with some straightforward e-commerce…
I am leading a webinar on content writing with Spark Niagara soon, so I thought I'd create an article on webinar script writing. After all, you don't want to wing…
You've built a fancy website that would give any firm a run for their money. Great. Now what? Time to write the copy! Website copywriting is one of the most…
4.7 million people blog on a regular basis. Thinking about becoming one? Great. But you need to know a few things before you start, kid. Content writing is one of…
A study performed by B2B Marketing concluded that 66% of marketers found case studies to the most effective piece of content. Why is this so? For starters, case studies are…
Tone is how you say something. Voice is your personality. The tone of a piece of content will change like the wind. However, voice remains consistent no matter what. It's…
Copywriting is an art. When you're writing copy, think of yourself like Picasso or Leonardo Da Vinci. However, there's another side of the coin: psychology. Copywriting has many psychological components…