The 7 Best AI Copywriting Tools Every Writer Needs

AI copywriting tools are essential for modern marketers and writers. Frankly, not using them will set you years behind everyone else. While they are a newer technology, we’ve quickly figured out how to use them effectively. I couldn’t imagine my life without one.

However, it can be confusing with so many options popping up for AI copywriting software. Which one is the best? Which one has the best pricing and suits your needs? In this article, I’ll cover the best tools from my personal research and experience to help you make a decision.

Enjoy!

What is an AI Copywriter?

So, what is an AI Copywriter? Simply put, an AI copywriter is a software program powered by artificial intelligence that can generate and optimize text content. This can include anything from blog posts and product descriptions to ad copy and social media updates. The goal is to produce high-quality, engaging content in less time and with less effort than traditional methods.

Is AI Replacing Copywriting?

Now, let’s address the big question on everyone’s mind: Is AI replacing copywriting? The short answer is no. While AI has made significant strides in producing text, it can’t fully replicate human creativity and context understanding.

AI can certainly help, especially with routine tasks and content optimization, but it still needs a human touch for crafting compelling, personalized narratives that resonate with readers.

Benefits of Using an AI Copywriting Tool

So, you may ask, what are the benefits of using an AI copywriting tool? Here’s the deal:

1. Efficiency: AI copywriting tools can generate content more quickly than a human can, which can significantly improve productivity.
2. Scalability: If you need a large volume of content, AI can deliver, allowing you to scale up your content production without straining your resources.
3. Consistency: AI tools can maintain a consistent tone and style across all your content, enhancing your brand voice.
4. SEO Optimization: Many AI copywriting tools can optimize content for SEO, improving your chances of ranking higher in search engine results.

IAI copywriting tools can be powerful allies in your content creation strategy. They’re not here to replace human copywriters, but to complement them, offering support in areas like efficiency, scalability, and SEO optimization.

So, it’s not about humans versus machines; it’s about how humans can leverage machines to craft even more compelling narratives. And that, my friends, is a game-changer.

The Best AI Copywriting Tools

1. ChatGPT

What sets ChatGPT apart in the realm of the best AI copywriting tools is its impressive interactivity and the quality of its generated content.

Utilizing GPT-4 architecture, ChatGPT’s powerful AI can generate content that mimics human conversation, providing an engaging and dynamic writing experience, unlike many other tools in the market.

ChatGPT is an excellent tool for marketers, content creators, and businesses looking to streamline their content creation process. Whether it’s generating creative ideas, drafting engaging content, or improving productivity, this software can be a valuable asset.

Pros

ChatGPT excels in its capacity to produce long-form content and engage in interactive conversation. This makes it a fantastic tool for generating blog posts, articles, or even creating engaging dialogues. Furthermore, its adaptability shines through as it’s able to grasp various writing styles and tones, enabling you to mold the output to suit your brand.

Cons

While ChatGPT’s capabilities are impressive, it’s essential to remember that it’s not foolproof. The generated content might sometimes lack the contextual understanding a human writer inherently possesses. Also, while it can mimic various writing styles, maintaining brand voice consistency across multiple pieces of content can be challenging.

Pricing

ChatGPT comes with different pricing tiers to suit various needs. It offers a free version with limited features, while the premium subscription, ChatGPT Plus, is priced at $20/month. The Plus version offers priority access, faster response times, and access to new features and improvements.

2. Jasper.ai

Jasper.ai distinguishes itself among the best AI copywriting tools through its ability to produce content in a myriad of languages and for various content types. Its expansive language support, paired with its ease of use, makes it a versatile tool in any content creator’s arsenal.

It is particularly beneficial for marketers, content creators, and businesses that operate across multiple regions or languages. Its ability to generate copy in numerous languages makes it an invaluable tool for global marketing campaigns.

Pros

One of Jasper.ai’s significant strengths is its ability to generate copy for multiple formats and purposes – be it ads, blog posts, or emails. Its user-friendly interface and ability to generate content in over 25 languages make it a flexible tool for diverse content requirements.

Cons

Despite its robust capabilities, there can be instances where the content produced by Jasper.ai may not entirely align with the intended tone or style. Furthermore, while it generally delivers high-quality content, occasional inconsistencies can occur, necessitating human review and editing.

Pricing

The pricing for Jasper.ai starts from $39 per month for the Creator plan. For broader features and unlimited usage, the Teams plan is priced at $99 per month.

3. Copy.ai

Among the array of the best AI copywriting tools, Copy.ai’s main differentiator is its extensive library of content templates. This feature allows users to generate a variety of content types effortlessly, making it a versatile tool in a marketer’s toolkit.

Copy.ai is a fantastic tool for content creators, marketers, and businesses that require diverse types of content. Its wide range of templates and user-friendly interface make it an accessible tool for individuals, regardless of their technical expertise.

Pros

Copy.ai shines in its ability to generate a wide range of copy types – from social media captions to product descriptions. The platform’s user-friendly design makes it easy for anyone to jump in and start creating engaging content.

Cons

Despite its impressive capabilities, Copy.ai, like other AI tools, may occasionally deliver content that requires additional editing to fine-tune the message or align with a specific brand voice. It’s also worth noting that the generated content, while creative, may lack the unique human touch or nuanced understanding of the context that a human writer might provide.

Pricing

Copy.ai offers a free version with 2,000 words per month. At the time of this article, it is priced at $36 per month for the Pro plan. They also offer an enterprise plan with more advanced features at a higher price point.

4. Writesonic

What sets Writesonic apart from other best AI copywriting tools is its impressive range of content generation capabilities combined with its language support. The platform supports multiple languages, making it a great tool for global businesses.

This is an excellent tool for marketers, content creators, and businesses looking to scale their content production. Its ability to generate a wide variety of content quickly makes it especially beneficial for those with high-volume content requirements.

Pros

Writesonic’s key strength lies in its wide range of applications. From blog ideas and intros to product descriptions and ad copies, this tool can generate numerous content types. The platform’s ease of use and user-friendly interface are additional advantages, making it accessible to all.

Cons

While Writesonic can be a tremendous asset, it’s important to remember that it may not always deliver perfect results. The generated content might require manual editing to ensure it aligns with the intended tone, style, and context. Also, the tool might occasionally produce content that may seem generic or lack the unique nuances a human writer can provide.

Pricing

Writesonic has a free trial if you want to give it a test pilot before committing. The pricing starts at $20 per month for the Unlimited plan. The Business plan is $19/month is includes unlimited words, a personalized article writer, and there is an Enterprise plan as well.

5. Wordtune

What sets Wordtune apart in the arena of the best AI copywriting tools is its focus on refining and enhancing existing text rather than generating new content. This emphasis on optimization makes it a unique tool for individuals and businesses looking to elevate their writing.

It is particularly suited for writers, students, professionals, and anyone looking to improve the quality of their written content. Its capacity to enhance existing text makes it an invaluable editing tool for a variety of writing tasks.

Pros

Wordtune thrives when it comes to refining and optimizing existing content. Whether you’re looking to rewrite a sentence for clarity, adjust the tone, or find a better way to phrase your thoughts, Wordtune can help. It’s like having an expert editor at your disposal, ready to polish your content at any time.

Cons

While Wordtune is excellent at enhancing existing content, it doesn’t generate new text from scratch. This means you’ll need a base text to work with. Additionally, it might not always grasp the subtleties of context and tone, potentially leading to outputs that require human editing.

Pricing

Wordtune has a free version with ten rewrites per day. Premium starts at $9.99/month with cost savings when you switch to annual. Premium for Teams is a custom quote, and you have to contact the Wordtune team for more information,

6. Copysmith.ai

As we delve deeper into the world of the best AI copywriting tools, Copysmith.ai stands out with its impressive ability to generate and optimize content. With a robust AI engine, it serves as a powerful assistant in content creation and editing tasks.

Copysmith.ai is an excellent tool for content creators, marketers, and businesses with diverse content needs. Its ability to produce a wide array of content types and its use of templates make it a beneficial tool for those seeking to streamline their content creation process.

Pros

Copysmith.ai excels at generating a variety of content, such as ads, product descriptions, taglines, and blog posts. Moreover, it provides templates that help users create content more quickly and efficiently. The tool’s intuitive interface and easy-to-use features contribute to a smooth user experience.

Cons

While Copysmith.ai is certainly a powerful tool, it’s not flawless. Like many AI tools, it may sometimes require additional editing to fine-tune the produced copy to the desired tone and context. Plus, it may not always capture the unique nuances and creativity that a human writer can bring.

Pricing

Copysmith.ai pricing starts at $19 per month for the Starter Plan. If you need more extensive features and unlimited generations, the Pro Plan is available at $49 per month.

7. Outranking.io

Last but not least is Outranking.io. This is a really interesting AI copywriter because it mainly focuses on search engine marketing. It’s the perfect companion for content creators, offering a suite of features to assist in producing superior copy.

Pros

Outranking.io brings to the table a potent blend of AI-powered writing and content optimization features. Its capabilities span from creating blogs, social media posts, and ads to optimizing existing content for SEO. The tool’s real-time AI guidance can be incredibly helpful, making the writing process more efficient and less strenuous.

Cons

While Outranking.io is undeniably powerful, it’s not without its limitations. As with many AI tools, the content it generates may sometimes lack the human touch or a deep understanding of nuanced context, which means human editing might still be necessary. Additionally, its user interface, although comprehensive, may take some time to get used to.

Pricing

Outranking.io operates on a subscription-based model. Their pricing begins at $59 per month for the SEO Writer package, which includes access to all the key features. The SEO Strategist plan is $99/month. Keep in mind this price goes up with the monthly billing option. It’s one of the most expensive AI copywriters on the market.

Wrapping Up The Best AI Copywriting Tools

AI copywriting is an exciting blend of technology and creativity. To wrap up what I covered today, AI copywriting uses artificial intelligence to generate and optimize written content, making an efficient solution for content creation and SEO optimization.

It’s a tool that aids but doesn’t replace human creativity and personal touch in crafting narratives. Here are the AI copywriting tools from this article:

1. ChatGPT: A versatile tool renowned for its conversational abilities and adaptability, suitable for a range of content creation tasks.
2. Jasper.ai: Praised for its ability to generate long-form content and its capability to write in multiple languages.
3. Copy.ai: Known for its vast array of templates and user-friendly interface that simplifies the copywriting process.
4. Writesonic: Esteemed for its strength in creating a variety of content types and helping in content optimization.
5. Wordtune: Noteworthy for its ability to rephrase and refine text, enhancing readability and impact.
6. Copysmith.ai: Commended for its extensive range of content creation templates and easy editing functionality.
7. Outranking.io: A tool that stands out with its dual focus on content creation and SEO optimization, providing real-time AI guidance.

If you want to take your copywriting skills to the next level and get mentorship, enroll in my online courses.