AWAI Copywriting Course Review – Is it Worth it?

Transparent circle headshot

I hope you enjoy my blog post. If you need self-development coaching and a community, join my academy.

Join The Newsletter!

Get my latest content on business and self-improvement.

Have you ever dreamt of turning your writing passion into a profitable career? Do you have the knack for crafting compelling narratives but just don’t know how to monetize them?

If you’ve been nodding along, then buckle up because we’re about to embark on a journey deep into the heart of one of the most comprehensive copywriting courses out there from the American Writers & Artists Institute.

I’m sure you’ve heard of AWAI. They’ve been the talk of the town in the writing world, and their copywriting course promises to transform even the greenest of novices into seasoned pros. But, let’s face it, the internet is filled with promises. The real question is, can AWAI deliver on theirs?

In this blog post, I’m going to leave no stone unturned. We’ll dive into what AWAI is all about, explore their copywriting courses, check out their pricing, and see just who these courses are for.

What is AWAI?

AWAI home page

Alright, let’s cut to the chase. AWAI, or the American Writers & Artists Institute, is the go-to resource for writers who want to hone their craft and turn their passion into a profitable business.

They offer a range of courses and resources dedicated to helping you master the art of writing in various niches. From copywriting to resume writing, they’ve got it all covered. Essentially, they’re the catalyst you’ve been looking for to propel your writing career forward.

Is AWAI Legit or a Scam?

Now, this is a question I hear quite a lot. With so many online courses out there, it’s only natural to wonder whether you’re investing your time and money wisely.

From my research and experience, I can tell you AWAI is far from a scam. It’s a reputable institution that has kick-started the careers of many successful writers. In fact, they have a 5-star rating on Google with 180 reviews. You can see their Better Business Bureau page here too.

AWAI Google reviews

Let’s get a fair assessment of what customers say about their products and services. This positive review mentions that AWAI has great courses, support, and that they’ve been a member since 2017. It’s also a green flag that AWAI themselves respond to each review, good or bad.

AWAI review

It’s only fair that we look at negative reviews as well. There aren’t many of them, but they do exist. It’s bound to happen with a big enough business and audience. For example, this unhappy customer complained about the constant emails, outdated content, and expensive programs. At the end of the day, you can’t make everyone happy.

AWAI negative review

Despite this, they’ve been in the game for more than 20 years, and you don’t last that long in this industry without delivering value. But, like with any investment, the real question is whether it’s the right fit for you.

That’ll depend on your goals, your current skill level, and how much time and energy you’re willing to put into the course. In other words, you get out what you put in.

For instance, I have copywriting courses that have helped students transform their skills and income. However, they are dedicated and take my mentoring seriously. This goes for any online program.

Overview of AWAI’s Copywriting Courses

AWAI course page

So, let’s get down to the nitty-gritty and talk about what you’re really here for: the lowdown on AWAI’s copywriting courses. It’s time to dive in and find out what they’ve got under the hood.

AWAI’s copywriting courses are a treasure trove of resources and practical knowledge designed for those eager to dip their toes into the world of persuasive writing. Let’s not forget that copywriting is more than just writing – it’s the art of persuasion. It’s about taking your reader on a journey where the destination is them reaching into their pocket.

Their flagship program, The Accelerated Program for Seven-Figure Copywriting, is an in-depth course that focuses on direct-response marketing. This isn’t just about crafting pretty sentences; it’s a strategic approach to writing that gets your audience to take action now, not later. Whether it’s getting them to sign up for a newsletter, buy a product, or make a donation, this course has got you covered.

AWAI accelerated course page

And the course isn’t just theory. AWAI knows the best way to learn is by doing, so there’s a lot of hands-on practice. You’ll find plenty of real-world exercises and assignments to help you apply what you’re learning. It’s like you’re working alongside a seasoned pro, learning all the tricks of the trade.

There’s also access to a variety of other resources. Think about it like your personal library of everything copywriting, from mastering the art of storytelling to understanding your audience’s psychology. Plus, they continually update the course with fresh content to keep up with industry changes.

AWAI resources

What I love about AWAI’s courses is that they’ve made them flexible to fit any schedule. You can go at your own pace, fitting it around your other commitments. Whether you’re a full-time parent, working a 9-5 job, or hustling with multiple gigs, you can still find time to grow your copywriting skills.

Who is the AWAI’s Copywriting Course for?

So we’ve talked about what AWAI’s copywriting course offers. But the question remains: is it for you? Let’s crack that nut open and find out.

AWAI’s courses are designed for people from all walks of life who have a knack for writing and are itching to turn it into a profitable skill. Doesn’t matter if you’re a seasoned writer wanting to fine-tune your skills, or a newbie on the scene looking to learn the ropes. If you’re hungry for knowledge and eager to grow, then you’re already in the right mindset.

Ruby Sparks writing

Their courses are perfectly suited for those who want to break into the world of copywriting but aren’t quite sure where to start. It’s a guided journey from the fundamentals of copywriting to the finer points of persuasive writing and selling through words. And guess what? No prior experience in copywriting is required. AWAI’s got your back, taking you from zero to hero.

But what if you’re already a writer? Maybe you’re a blogger, an author, or a journalist, and you’re looking to expand your skillset and add another feather to your cap. Then this is for you, too. Copywriting is a craft that complements and enhances other writing forms, opening new avenues for income and career growth.

But let’s not forget about business owners and entrepreneurs. If you’re one of them, understanding copywriting is a game-changer. It’s the secret sauce to compelling website copy, engaging newsletters, and persuasive sales letters that convert leads into customers.

Ultimately, AWAI’s copywriting course is for anyone who’s serious about diving into the copywriting world, whether to kickstart a career, enhance their business, or just add a valuable skill to their repertoire. The common thread? A willingness to learn, to practice, and to embrace the art of persuasive writing.

AWAI Copywriting Course Pricing

The flagship course of AWAI, The Accelerated Program for Seven-Figure Copywriting, comes in at $497. Yes, you read that right. Now, I can almost hear you say, “Carmine, that’s a hefty price tag!” And yes, it might seem like a big investment. But let’s put this into perspective.

AWAI pricing page

You’re not just getting a course. You’re getting a comprehensive, in-depth education in copywriting that’s structured to turn you from a novice into a professional. This course is designed to teach you how to write copy that sells, how to attract clients, and how to build a successful freelance business. We’re talking about a skill that could potentially yield a six-figure income.

And, let’s not forget the lifetime access you get. AWAI constantly updates their course content to keep pace with industry trends, and you’ll have access to all future updates, no extra charge.

So when you think about the potential return on investment, the skills you acquire, the career doors that open, and the income potential, the price starts to look less like an expense and more like an investment in your future.

But hold on a second; let’s not rush into anything. Just like any investment, you need to be sure it’s the right fit for you. So here’s a piece of friendly advice. Do your homework, weigh the pros and cons, consider your personal goals and resources.

Remember, AWAI offers a solid program, but it won’t make you a successful copywriter overnight. Success in this field, like any other, requires commitment, effort, and practice. The course is a tool and a powerful one, no doubt, but you are the one who has to wield it effectively.

How Long Does The AWAI Copywriting Course Take?

The AWAI’s Accelerated Program for Seven-Figure Copywriting is designed with flexibility in mind. That means there’s no strict timeline or deadlines breathing down your neck. You get to decide how quickly or slowly you go through the material. It’s all about what works for you.

But to give you a ballpark, most people tend to complete the course within 3 to 6 months. That’s assuming you’re dedicating a few hours a week to learning and practicing your newfound skills. But remember, this is just an average. Some folks might take less time if they’re able to commit more hours per week, while others might need a little longer if they’re juggling other responsibilities.

The beauty of AWAI’s course design is that you’re in the driver’s seat. You can go at your own pace, without feeling rushed or pressured. This is especially beneficial if you’re balancing other commitments like a full-time job, a family, or other studies. You can build your skills in your own time, in a way that fits your lifestyle.

Remember, learning to be a great copywriter isn’t a race. It’s not about how fast you can finish the course. It’s about truly understanding and absorbing the material, applying it, and honing your craft through practice.

This isn’t a sprint, it’s a marathon. And at the end of the day, the prize isn’t a certificate of completion. It’s the skills and knowledge you gain, and how you use them in the real world.

Final Verdict on AWAI’s Courses

So, is it worth it? Absolutely. However, it also depends on your goals, your dedication, and your willingness to put in the work required. AWAI’s courses provide the knowledge and the tools, but it’s up to you to make the most of them.

In the end, AWAI’s copywriting course could be an important stepping stone on your path to a successful writing career. But as always, the final decision lies with you. Your career, your journey. I’m just here to help you make an informed choice.

If you want mentorship and guidance, check out my copywriting courses as well to take your writing skills to the next level.

Read Related Content