Copywriting is a process that takes time and effort. It’s not something that can be rushed, and it’s definitely not something that can be done in a few minutes. When you’re trying to write effective sales copy, you need to take the time to do it right. You might be wondering if you’re writing too slowly or above average. In this article, I will discuss how long it typically takes to write quality copy and the factors that impact it.
What material are you writing?
One of the biggest factors in determining how long it takes to write copy is what material you’re writing. A 500-word blog post, for example, will take much less time than a 10-page sales letter. If you are writing an entire website from scratch, this can add up to a significant amount of work.
Also, keep in mind that certain types of content may require more research or technical knowledge. The complexity of the task can affect how long it takes to get through all the details and craft something that’s compelling and effective.
Studies have found that the average time to write a blog post is slightly under four hours. And, this time is increasing year over year.
When it comes to writing books, 100 pages takes 2-4 months on average.
I hope this paints a picture that what you’re writing makes a big difference.
What is your skill level and experience?
Your skill level and experience can also have an effect on the amount of time it takes to write copy. If you’re a novice, you may take longer than someone who has been writing for years.
When starting out, it’s important to take your time and do research and practice until you feel comfortable with the process. As you become more experienced, you’ll be able to move faster through certain tasks and create content that is highly targeted and effective.
It’s worth noting that even experienced copywriters can benefit from taking their time. Taking the necessary steps to ensure quality before publishing is essential if you want your sales messages to be successful.
Have you performed your research?
As I mentioned before, research is a huge part of the copywriting process. You need to make sure you have the facts and figures that you’ll be sharing with your readers. You also need to be aware of any current trends or topics related to what you’re writing about.
If you don’t do your research, chances are it will take longer for you to write compelling copy. Doing thorough research can help inform your writing and give it an extra boost of credibility.
It’s important to note that research isn’t a one-time thing; it should continue throughout the process of copywriting as new ideas come up. Taking the time to ensure accuracy is well worth the effort if it means producing exceptional content in the end. For example, I like to analyze:
- Internal documents
- Reviews and testimonials
- Case studies
- Statistics and available data
Did the client give you a good brief?
It’s always helpful when clients provide a good brief of what they need from you. A brief should include:
- An overview of the project.
- The goal/objective.
- Audience demographics.
- Target message/tone.
- Deadlines and budget.
When you have this information, it makes it much easier to plan out your copywriting process and map out how long it will take. This ensures that you’re on the same page as your client in terms of expectations and deadlines. It also helps save time overall since you don’t have to keep going back and forth asking questions about the project.
Final Thoughts on how long copywriting takes
Copywriting is an important part of content marketing, but it can be a lengthy process if not done properly. It’s helpful to remember that the amount of time it takes to write copy depends on several factors, including what material you’re writing and your skill level.
Also, research is essential for producing quality copy; without it, your content may lack credibility and impact. Finally, a good brief from the client can save you time by providing all the necessary information upfront.
By taking into account all these elements, you’ll be able to give yourself an estimate of how long it will take to write effective sales copy. With practice and patience, you can become a skilled copywriter in no time!
Check out my copywriting courses if you want to take your writing skills and income to the next level.