As a publisher, you have a lot of choices when it comes to monetizing your website. So many, in fact, that it can be exhausting to choose the best platform. And, with digital ad spend reaching $526 billion by 2024, there are more opportunities to monetize websites with ads than ever.
Two of the most popular options for website owners are Ezoic and AdSense. Both platforms offer a range of benefits, but which one is right for you?
I have experience with both, so in this article, I’ll take a closer look at Ezoic vs. AdSense, and compare the pros and cons of each.
What Is Ezoic?
Ezoic is an artificial intelligence (AI)-based platform that helps publishers improve their website’s user experience and increase revenue. The platform uses machine learning algorithms to test and optimize different layouts, ad placements, and content to maximize engagement and earnings.
How Ezoic Works
Ezoic works by testing different variations of your website’s design and ad placements to determine the best-performing layout. The platform uses AI algorithms to analyze user behavior and predict which ads and content are most likely to generate clicks and revenue.
I love that its hand-off and most of the optimizations and settings are taken care of for you. You have a lot of customization if you want to make manual adjustments, however.
How Do Publishers Benefit From Ezoic?
Publishers who use Ezoic can benefit in several ways. First, the platform can help you increase your ad revenue by testing and optimizing different ad placements and formats. Second, Ezoic can help you improve your website’s user experience by providing valuable insights into user behavior and preferences. Finally, Ezoic can save you time by automating the ad optimization process and allowing you to focus on creating great content.
Ezoic Pros
- AI-based ad optimization.
- User experience optimization.
- Revenue increase.
- Time-saving automation.
Ezoic Cons
- May require some experimentation to find the best layout.
- Pricing can be higher than other ad networks.
What Is AdSense?
AdSense is an advertising platform owned by Google that allows publishers to earn revenue by displaying ads on their website. The platform offers a range of ad formats, including display ads, text ads, and video ads.
How AdSense Works
AdSense works by allowing publishers to place ad units on their website. Advertisers bid on the ad units in real-time, and the highest bidder’s ad is displayed on the website. Publishers earn revenue when users click on the ads or view them.
How Do Publishers Benefit From an AdSense Account?
Publishers who use AdSense can benefit in several ways. First, the platform offers a wide range of ad formats, making it easy to find the right format for your website. Second, AdSense allows you to earn revenue by displaying ads, without having to sell ad space directly. Finally, AdSense provides access to valuable analytics tools, allowing you to track your website’s performance and optimize your ad placements.
AdSense Pros
- Wide range of ad formats.
- Revenue through ad displays and clicks.
- Access to analytics tools.
AdSense Cons
- Can be difficult to get approved for an account.
- Revenue may be lower than other ad networks.
Ezoic vs. AdSense: Which Is the Best Ad Network?
Now that we’ve taken a closer look at Ezoic and AdSense, which one is the best ad network for your website? Let’s compare the two platforms based on requirements, sign-up process, ad optimization, analytics tools, and customer support.
Requirements
These are the requirements you must meet to apply for both networks.
Ezoic Requirements
- Minimum of 10,000 monthly visits.
- AdSense account.
- Meets Google’s policies.
Read more about Ezoic’s requirements.
AdSense Requirements
- High-quality website content.
- Compliance with AdSense policies.
- Must be 18 years or older.
Read more about Google AdSense’s requirements.
Sign-Up Process
Here’s the difference between Ezoic vs Adsense in terms of the signup process.
Ezoic Sign-Up Process
- Fill out the application form on the Ezoic website.
- Connect your website to Ezoic.
- Go through a 30-day trial period to test the platform.
- If satisfied, sign up for a paid plan.
AdSense Sign-Up Process
- Apply for an AdSense account on the AdSense website.
- Add AdSense code to your website.
- Wait for approval from the AdSense team.
Ad Optimization
These are the display ad features and optimizations you can do with each network.
Ezoic Ad Optimization
Ezoic uses AI-based technology to automatically test and optimize ad placements on your website. The platform continuously analyzes user behavior to identify the best ad formats, sizes, colors, and placements that generate the most revenue while improving user experience.
Ezoic offers several tools and features for ad optimization, including:
- Ad tester: Ezoic’s Ad Tester is an AI-based tool that automatically tests various ad formats, sizes, and placements to determine which ones perform best on your website. The Ad Tester uses machine learning algorithms to analyze user behavior and optimize ad placement accordingly.
- Layout tester: Ezoic’s Layout Tester is another AI-based tool that tests different website layouts to determine which ones perform best for your audience. The Layout Tester optimizes website design for user experience and ad revenue.
- Big data analytics: Ezoic’s Big Data Analytics provides in-depth insights into your website’s performance, including user behavior, traffic sources, revenue, and more. The analytics tools help you understand your audience better and optimize your website and ad placements accordingly.
- Manual optimization: Ezoic also offers manual optimization tools that allow you to adjust ad placements, sizes, colors, and more. The platform provides an intuitive dashboard that enables you to make changes quickly and easily.
Overall, Ezoic’s ad optimization tools and features are designed to help publishers maximize their ad revenue while improving the user experience on their website. The platform’s AI-based technology provides valuable insights and recommendations to optimize ad placement and generate more profit.
AdSense Ad Optimization
AdSense also offers various ad optimization tools and features to help publishers maximize their revenue. Here are some of the key AdSense ad optimization features:
- Ad formats: AdSense offers a wide range of ad formats, including display ads, video ads, and native ads. Publishers can choose from different ad sizes and styles to match their website design and layout.
- Ad placement: AdSense provides publishers with best practices for ad placement. The platform offers a variety of ad placement options, including in-content ads, sidebar ads, and header ads. AdSense recommends the best ad placement based on your website design and user behavior.
- Ad balance: AdSense’s Ad Balance tool helps publishers reduce the number of low-paying ads displayed on their website. The tool automatically optimizes ad delivery to maximize revenue while minimizing the number of low-paying ads.
- Experiments: AdSense’s Experiments tool enables publishers to test different ad formats, sizes, and placements to determine which ones generate the most revenue. The tool provides data on ad performance and allows publishers to make data-driven decisions on ad placement.
- AdSense Certified Partners: AdSense Certified Partners are third-party companies that offer specialized services and tools to help publishers optimize their AdSense revenue. These partners can help you with maintenance, growth, and more.
AdSense’s ad optimization tools and features provide publishers with valuable insights and recommendations on ad placement and formats.
The platform’s best practices and experiments tools enable publishers to test different ad formats and placements to determine which ones generate the most revenue. AdSense’s Ad Balance tool and Certified Partners program provide additional options for optimizing ad revenue.
Analytics Tools
Analyzing your performance and data is a huge part of success as a digital marketer. Here are the analytics features Ezoic vs AdSense offers.
Ezoic Analytics Tools
Ezoic offers several analytics tools that provide valuable insights into your website’s performance. They include:
- In-depth reporting: Ezoic Analytics is a powerful analytics tool that provides publishers with detailed insights into their website’s performance. The tool offers data on user behavior, traffic sources, revenue, and more. Ezoic Analytics uses machine learning algorithms to analyze user behavior and identify patterns that can help publishers optimize their website and ad placements.
- Ezoic Big Data: Ezoic’s Big Data Dashboard provides publishers with real-time data on their website’s performance. The dashboard offers insights into ad revenue, user behavior, and more. Publishers can use the dashboard to monitor their website’s performance and make data-driven decisions on ad placement and optimization.
- Ezoic Site Speed Accelerator: Ezoic’s Site Speed Accelerator tool helps publishers improve their website’s page speed. The tool optimizes website performance by compressing images, minifying code, and caching content. Improved page speed can help reduce bounce rates and improve user experience, leading to higher ad revenue.
- Ezoic Ad Revenue Index: Ezoic’s Ad Revenue Index is a benchmarking tool that provides publishers with insights into their website’s ad revenue performance compared to other websites in their industry. The tool provides data on ad revenue per session, RPM, and more.
The platform’s machine learning algorithms and benchmarking tools enable publishers to optimize their website and ad placements for maximum growth. The Site Speed Accelerator tool can also help improve your technical and on-page SEO.
AdSense Analytics Tools
AdSense provides several analytics tools to help publishers monitor their website’s performance and revenue. Here are some of the main AdSense analytics features:
- AdSense Performance Reports: AdSense Performance Reports provides publishers with detailed insights into their ad performance. Publishers can view data on ad impressions, clicks, revenue, and more. AdSense also offers data on user behavior, such as page views and bounce rates, which can help publishers optimize their ad placement and website design.
- AdSense Publisher Toolbar: AdSense Publisher Toolbar is a browser extension that enables publishers to view real-time ad performance data while browsing their website. The toolbar displays ad revenue, impressions, and clicks, and provides insights into user behavior.
- AdSense Experiments: AdSense Experiments enables publishers to test different ad formats, sizes, and placements to determine which ones generate the most revenue. The tool provides data on ad performance and allows publishers to make data-driven decisions on ad placement.
- Google Analytics: Google Analytics is a powerful web analytics tool that provides publishers with detailed insights into their website’s performance. The tool offers data on user behavior, traffic sources, and revenue. Publishers can use Google Analytics to monitor their website’s performance and make data-driven decisions on ad placement and optimization.
The platform’s performance reports, Publisher Toolbar, and Experiments tools enable publishers to optimize their ad placement for maximum revenue. Google Analytics provides additional data on user behavior and traffic sources, which can help publishers make data-driven decisions on website design and ad placement.
Customer Support
When you’re using a new platform, you want good customer service when you need help or have questions. Which network is better? Here’s what my research discovered.
Ezoic Customer Service
- Dedicated account manager.
- Email and chat support.
- Phone support available for Enterprise plans.
AdSense Customer Service
- Email and chat support.
- Phone support available for eligible publishers.
Ezoic vs AdSense: Who Pays Better in 2023?
When it comes to earnings, it’s hard to determine which platform pays better since it depends on various factors such as website traffic, niche, and location. However, Ezoic claims to increase revenue by up to 50% for their customers.
Ezoic Payment:
- Minimum payout of $20.
- Payment via PayPal or direct deposit.
- Net 30 payment terms.
AdSense Payment:
- Minimum payout of $100.
- Payment via bank transfer or check.
- Net 21 payment terms.
Final Verdict on Ezoic vs AdSense
Both Ezoic and AdSense are powerful ad networks that offer valuable tools and features for publishers. Ezoic may be a better option for publishers who are looking to maximize their revenue and improve their website’s user experience, while AdSense is a great option for publishers who want access to a wide range of ad formats and analytics tools.
Ultimately, the choice between Ezoic and AdSense comes down to your specific needs and goals as a publisher. I recommend trying both platforms to see which one works best for your website.
