For every $1 you spend on email marketing, you can expect to generate $38 in return.
But if you want those kind of results, you’ll need a great tool to help you manage campaigns and automate some of the process.
That’s where Mailchimp comes in.
I’ve been using it this tool for several years now, so I’m going to be giving it an honest review.
This is based on my personal experience, online reviews, and objectively what Mailchimp has to offer for businesses.
Let’s dive in!
Price is a big component of whether you choose a tool or not as a marketer.
You don’t want to break the bank and you want your moneys worth.
It’s only fair.
So, let’s take a look at how much Mailchimp is.
Unlike some email marketing tools, Mailchimp offers a free plan that gives you basic templates, their marketing CRM, automation features, and seven different channels to reach customers through.
This means that you can try Mailchimp risk free to see if it’s right for your business.
Their second plan, Essentials, is priced at $9.99/month, and gives the additional features of custom branding, 24/7 support, access to all email templates, and A/B testing.
Mailchimp’s third plan, Standard, can be purchased for $14.99/month. This offers everything in the Essentials plan along with re-targeting ads, automation series, custom templates, and advanced analytics.
Lastly there is the Premium plan for agencies and larger companies that need a ton of power behind their email marketing campaigns.
It’s priced at $299/month, but includes features like:
- 200,000+ contacts
- Advanced segmentation
- Multivariate testing
- Unlimited users and access settings
- Phone support
Overall Mailchimp has very fair pricing.
Depending on how large your email list is and the exact features you need, you’re sure to be satisfied with one of their packages.
Let’s move onto the main features of their service now.
Mailchimp organizes their features into the following categories.
Segmenting and understanding your audience is crucial for successful email marketing.
This is why Mailchimp has powerful audience marketing tools built into their platform, such as:
Not every subscriber is going to engage with a newsletter or email in the same way.
So, if you want to maximize click through rate, open rates, and other important KPIs, segments need to be made.
These are simply different groups of subscribers that are organized based on demographics or behaviors.
Mailchimp is equipped with pre-built segments that are ready to use of the box.
These include repeat customers and inactive subscribers, allowing you to quickly message different groups of users individually.
If you have the Premium plan, you will also gain access to advanced segmentation which offers more conditions to divide subscribers.
Very similar to segmenting is the tagging feature in Mailchimp.
This enables you to add small comments to individual users and groups like “social media influencers” or “repeat customers.”
It’s small but handy feature to keep you organized.
To create a tag, you click the “Add or Remove Tags” button while on your subscribers list and give it a name.
It will then be saved to apply to other users if you wish.
Mailchimp helps businesses make their unique brand shine through emails and marketing campaigns.
This way you stand out from the crowd and subscribers feel a better connection with your company.
Here are some of the main branded related features you’ll love about Mailchimp.
The Content Studio
Content Studio is Mailchimp’s very own content management system that will store all of your media and files on one location.
You will be able to easily navigate through to find videos, pictures, and other media you need for campaigns on the fly.
If you run an e-commerce store, Mailchimp extracts all of your product photos to easily use in emails, as well.
Additionally, you can upload a logo and it will be used for future campaigns across all channels.
It’s very important to keep consistent branding, as users will feel familiar and comfortable with your business.
If you have a team of people working on email marketing, you’ll be pleased to hear the several users can work on a campaign at once in real time, as well.
Templates to make your life easier
No design experience required.
Mailchimp gives you professional and optimized templates that work right out of the box.
You don’t have to spend hours designing content because most of the hard work is done for you.
They can be customized to suit the goal of any campaign, whether it’s welcoming subscribers, promoting new products, or telling a story.
Do you run marketing campaigns through several channels, and not just email?
Wouldn’t it be nice to manage those one from location and integrate them together?
Here’s how Mailchimp achieves that and more.
The main channel Mailchimp will help you communicate with customers through is email.
You can create a variety of different email opt-in forms, including popups and sidebars.
Emails can be designed instantly with their user friendly drag-and-drop system paired with templates.
Drip campaigns can be made to save you time, as well.
Along with their analytics system, you can gradually test, refine, and optimize email marketing strategies with real time data.
Create social media posts on Mailchimp and post them directly to your social accounts in the click of a button.
Reporting displays how followers are engaging with content, giving you a better idea of what they like to see.
Boost good performing Instagram or Facebook posts, and integrate products directly into social media content to drive sales.
Do you run PPC campaigns like Facebook, Google, or Instagram ads?
If so, you’ll benefit from Mailchimp’s ability to help you re-target users to boost revenue, reach new people, and bring back customers.
You can look forward to growing more relevant email lists while targeting higher quality people in pay per click campaigns.
Bottom line on Mailchimp
You can’t go wrong with Mailchimp, especially since they have a free plan to try out before investing any money.
The free package is more than enough for beginners and casual bloggers.
However, once your email list starts to grow and you need more features like A/B split testing, you have to upgrade.
Their paid plans are very reasonable, and go much more beyond email marketing.
You can integrate PPC, landing pages, social media, and other channels all together to enhance many strategies at once.
Along with segmenting, analytics, and other nifty tools you gain access to, Mailchimp is a full stack email marketing tool I highly recommend.