(Part 3) Copywriting Critique – Business Course Email

Transparent circle headshot

I hope you enjoy my blog post. If you need copywriting coaching and a community, join my academy.

Join The Newsletter!

Get my latest content on business, marketing, and copywriting.

In this third part of my copywriting critique series, one of my students submitted email copy to be reviewed. It’s a sales email promoting a free course on branding for businesses. Some of the main takeaways from this critique are:

  • We don’t have to oversell the free course as it’s valuable in itself.
  • I incorporate value and benefits into the subject line and preview text so readers understand what they are getting immediately.
  • A piece of relevant data can be used in hooks to grab attention and create credibility.
  • Create a sense of urgency or scarcity to promote action.
  • Always elaborate on the benefits of the product or offer. Features are factual, and benefits are what the features do for the customer.
  • Tailor the call to action to the offer, try to avoid making it generic.
  • AIDA is a powerful copywriting formula all writers and marketers should incorporate.

Get coaching and feedback on your writing by joining Copy Pro Academy.

Read Related Content