Welcome back to my copywriting critique series. In this video, one of my student’s submitted a cold email used to acquire video editing clients.
Cold emailing is incredibly effective as a freelancer or service provider, but you must have a great script.
Some of the main takeaways from this critique are:
- The subject line is the first thing prospects see. Take the time to write one that grabs their attention, creates a sense of mystery, and entices them to click.
- Explain the benefits of a product or offer’s feature. Remember, features are factual pieces of information and benefits are what they do. I.e., video editing service is a feature and the benefit is getting more customers.
- Have a clear call to action in the email.
- Use the P.S. to create a sense of urgency or provide additional information.
- Address the pain points of the audience to get them interested in reading and taking action.
- Use storytelling to help readers relate to your journey and the product.
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