5+ Free Email Copywriting Templates

Writing compelling emails is one of the most important skills in marketing, yet it’s something I see people struggle with constantly. We’ve all been there—sitting in front of a blank email draft, unsure how to hook the reader, unsure of what to say, or even worse, how to close the deal. Sound familiar?

When it comes to email marketing, great copy can mean the difference between open rates that soar and emails that end up in the trash. Your email copy is the bridge that converts subscribers into buyers.

But here’s the catch—writing it can feel like an overwhelming challenge. And that’s exactly why I created this free email copywriting template.

Why Good Email Copywriting Matters

First off, email marketing remains one of the highest ROI channels out there. According to studies, for every $1 spent on email marketing, you can expect an average return of $42. That’s huge! But for that to happen, your emails need to hit the right emotional notes and drive action. Here are a few reasons why good email copywriting is so crucial:

1. First Impressions Matter: Your subject line and opening sentence either draw readers in or lose them immediately.
2. Maintaining Engagement: Once opened, your email has seconds to prove it’s worth reading. Clear, concise copy that resonates keeps people hooked.
3. Driving Action: Great copy knows how to subtly lead the reader to a specific outcome—whether it’s clicking a link, buying a product, or responding to a CTA.

Common Pain Points When Writing Emails

I get it—writing emails isn’t always easy. There are several pain points I hear all the time:

1. Where Do I Start?: Figuring out what to say or how to structure your email can feel paralyzing. You may have lots of ideas but no roadmap to turn them into cohesive messaging.
2. How Do I Keep It Engaging?: You want your emails to keep your audience hooked, but often end up with long, rambling sentences that don’t get to the point.
3. What’s the Right Call to Action?: You don’t just want to share information; you want to drive results. Getting the CTA right is crucial—but how do you make it feel natural and compelling?

What’s Included in This Free Template

This email copywriting template is designed to solve these pain points. It breaks down the structure of different types of emails so you can plug in your specific details, polish your copy, and send out emails that drive engagement and action.

Here’s what you’ll find:

1. The Soap Opera Sequence Template: Inspired by Russell Brunson, this sequence is ideal for new subscribers, guiding them through a compelling story while leading them toward a purchase. It’s perfect for introducing your brand and building an emotional connection.
2. The Problem-Agitate-Solution Template: This email structure taps into your readers’ pain points and presents your offer as the solution. Jim Edwards frequently highlights this framework as highly effective for cold or warm audiences.
3. The Seinfeld Sequence: These daily emails keep your audience engaged through storytelling and entertainment, with subtle nudges toward your product or service. It’s perfect for relationship-building and keeping subscribers engaged over time.
4. 5-Day Lead Nurture Sequence: This template walks you through a clear and concise series of emails aimed at warming up your leads and addressing their objections, ultimately guiding them toward your offer.

How to Use the Template

1. Pick Your Sequence: Start by identifying the goal of your email sequence. Are you nurturing new subscribers, launching a product, or addressing objections? Choose the template that aligns with your goal.
2. Plug In Your Details: Once you’ve chosen your template, simply fill in the blanks based on your product, service, and audience. The template provides structure, so you won’t be staring at a blank page.
3. Polish the Copy: Add your unique tone and voice to make the emails feel personal. This is where you can connect emotionally with your audience.
4. Test and Optimize: Use split testing to see which subject lines and copy perform best. Email marketing is an iterative process, and continual tweaking will lead to better results over time.