Performance Marketing Consultant
Work with me to drive more revenue and conversions at scale through paid ads.
About Me
Hey there! My name is Carmine Mastropierro and I’ve helped some of the largest brands in the world drive more revenue through performance marketing for 10+ years.
I’ve worked with Neil Patel, Dan Lok, and GoDaddy to name a few. I also work full-time in performance, overseeing millions in ad spend.
Contact me if you require paid advertising services to help scale your business and scale ROAS.
Audits and Strategy
Audits of paid advertising accounts, strategies, creative direction, attribution, and other elements to develop playbooks and in-house training.
Campaign Management
Hands-on services include copywriting, web design, SEO, social media marketing, email marketing, and other channels.
Optimization
On-demand consulting calls where I will coach you on improving your marketing and solving business challenges.
Budget Allocation
Audits of paid advertising accounts, strategies, creative direction, attribution, and other elements to develop playbooks and in-house training.
Copywriting
Hands-on services include copywriting, web design, SEO, social media marketing, email marketing, and other channels.
Creative Production
On-demand consulting calls where I will coach you on improving your marketing and solving business challenges.
Performance Marketing Services
Analyzing Strategies, Creatives, and Attribution
Most paid ads don’t fail because of execution—they fail because of bad strategy.
I start by analyzing your entire funnel:
- Campaign structure across channels.
- Audience targeting and intent alignment.
- Creative and messaging performance.
- Conversion tracking and attribution setup.
- Funnel gaps from click → lead → pipeline.
From there, I build a clear, actionable strategy focused on turning paid channels into predictable pipeline and revenue.
Seeing The Full Picture
Performance isn’t set-and-forget. It’s built through consistent, intentional optimization.
I actively manage and improve your campaigns through:
- Ongoing testing (creative, copy, targeting).
- Bid and budget adjustments.
- Funnel and conversion rate improvements.
- Audience expansion and refinement.
- Retargeting and multi-channel alignment.
Every week, I’m focused on improving efficiency, increasing conversion rates, and driving more qualified pipeline.
Reducing Waste and Increasing ROI
Throwing more budget at ads doesn’t fix performance, allocating it properly does.
I will determine:
- Which channels actually drive qualified pipeline.
- Where you’re overspending vs underinvesting.
- How to split budget across prospecting, retargeting, and scalin.g
- When and how to shift spend based on performance.
The goal is maximizing return across your entire paid ecosystem. Every dollar should have a job, and I make sure it does.
Reducing Waste and Increasing ROI
If your reporting stops at clicks and leads, you’re missing the full picture.
My regular reports go deeper into:
- MQL → SQL → pipeline → revenue.
- Cost per qualified lead (not just CPL).
- Channel and campaign-level ROI.
- Creative and messaging insights.
- Funnel performance breakdowns.
You’ll know exactly what’s working, what’s not, and where to double down. No vanity metrics. Just data you can actually make decisions with.
Helpful Blog Posts
Level up your business and marketing skills.
5+ B2B Copywriting Examples
Learn from real-world examples to improve your B2B copywriting.
Ad Spend Managed
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Revenue Generated
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Leads Generated
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