Toronto Copywriting Training

Toronto copywriting training to help your business drive conversions and revenue.

Plus: Get free coaching from me to accelerate your results, unlike any other course.

🔒 This is a secure 128-bit SSL encrypted payment.

What's Included

This is what my Toronto copywriting training offers.

Writing sales copy that grabs attention, hooks emotion, and pushes customers to take action isn’t easy. You don’t have to hire expensive Toronto copywriters either. You can do it yourself.

How often have you written your own copy only for it to have a poor conversion rate, click-through rate, etc?

That’s why I offer Toronto copywriting training that helps my clients drive revenue, leads, and conversions.

I bundle my 10+ years of copywriting and marketing experience into self-paced training that teaches you how to create perfect sales copy that converts like crazy.

Furthermore, I’ll take the stress off of your shoulders. I offer critique and feedback to send you in the right direction and save time.

What you'll learn

+ Module 1 - Copywriting Process

Learn how to write high-converting sales copy without pesky writer’s block and headaches. In this module, I share my behind-the-scenes process that I’ve never shared with anyone before. It will help you write better copy in less time, along with useful tools and resources.

Module contents:

My secret step-by-step process for writing high-converting copy.
Overcoming writer’s block.
Copywriting tools.
Copywriting checklist.
Copywriting exercises.
A universal copywriting formula.

+ Module 2 - High-Converting Copywriting Strategies

In this module, you will learn strategies you can use every day to instantly boost sales copy performance. These can be used for web pages, paid ads, social media, emails, and other material. They will universally enhance anything you write.

Module contents:

Fundamental techniques
AIDA formula
FOMO copywriting
PAS formula
Conversion copywriting
Writing unique value propositions
How to write like you speak

+ Module 3 - Headline Writing

Learn how to write one of the most critical components of sales copy: headlines. This module will teach you effective strategies and theory behind writing headlines that grab attention and convert.

Module contents:

Headline copywriting strategies and theory.
25+ headline templates you can use immediately.
Headline copywriting examples to learn from.

+ Module 4 - Copywriting Layout and Structuring

Writing effective sales copy is reliant on proper structure and format. In this lesson, I cover how to lay out the copy you write in a way that helps it flow better and easier to read. As a result, it will perform and convert better.

Module contents:

Fundamentals of layout and structure.
Effective use of media and images.
How to use wireframing.

+ Module 5 - Copywriting Psychology

An under-looked part of copywriting is advertising and consumer psychology. After all, you must understand what’s going on in the heads of your audience if you want your writing to resonate with them. This lesson will teach you my insider approach to researching any market and audience to know what makes them tick, and how to translate that into your writing.

Module contents:

How to research a market and audience.
Fundamental copywriting psychology science.
How to create a deep emotional connection through your writing.
Using stories to bond with your audience and increase conversions.
Persuasion tactics you can use in your writing.

+ Module 6 - Copywriting Tutorials

One of the most important lessons of this copywriting course is found in this module, where I lead you step-by-step in tutorials for writing material from web pages to emails and more. This will prepare you to write any kind of high-converting marketing and advertising material.

Module contents:

How to write sales letters.
How to write sales emails and newsletters.
How to write PPC ads.
How to write advertorials.
How to write brochures.
How to write slogans.
How to write website copy.
How to write press releases.
How to write e-commerce product descriptions.
How to write SEO blog posts.

+ Module 7 - Copyediting and Proofreading

Once you’ve finished writing, you still have to edit sales copy to ensure it flows properly and achieves your business goals. Since it’s often a pain-point for my students, I’ve made this lesson to teach you how to effortlessly edit your copy.

Module contents:

Copyediting checklist.
Proofreading checklist.

+ Module 8 - Measurement and Analytics

How do you know the return on investment and performance of your sales copy? Most copywriters don’t understand how to measure their work, which is the focus of this module. You will learn the tools and process of measuring sales copy for your own business or reporting to clients/work.

Module contents:

Setting goals and key performance indicators (KPIs) for projects.
How to use measurement tools and processes.
How to test and conduct experiments to maximize conversions.

Meet Your Instructor

I’m Carmine Mastropierro, and I’ve written for Neil Patel, Dan Lok, GoDaddy, and some of the biggest businesses in the world. I’m also a copywriting instructor inside Dan Lok’s Copycademy where I teach SEO copywriting and marketing funnels.

What My Students Say

Listen to what students and people I've worked with have said.

"I'm getting such insane value out of this course. I've done a few other courses and read books, but the access to your feedback has really set this one above anything else."

"Over the past 2 years I've bought dozens of other copywriting courses including Dan Loks High Income Copywriter. But, yours was by far the best of all."

"The work I've done with Carmine has translated into millions of dollars."

"I've learned copywriting from big giants such as AWAI, Dan Lok, RMCB, Ramit Sethi, and Agora but I can effortlessly say Carmine has the wisest and most precise course on copywriting."

"When it comes to starting your own business, it can be overwhelming to know where to start.Having the course broken down into linear steps helped me stay focused and reach the goal of having an online business without being distracted.I was able to apply his cold email tactics to land paying clients that I would have never thought I'd be talking to, and my business is setup and growing."