Email Marketing ROI Calculator

Use this free email ROI calculator to determine the profitability of your next campaign.

The ROI you can expect from your email marketing campaign.

How to Use The Calculator

Welcome to my Email Marketing ROI Calculator – your go-to tool for unlocking the full potential of your email marketing campaigns. This powerful calculator is designed to help marketers, business owners, and email marketing professionals estimate the revenue generated per email, providing valuable insights into the effectiveness of their email marketing strategies.

What is the Email Marketing ROI Calculator?

Our calculator is a custom tool created to measure the return on investment (ROI) of your email marketing campaigns. By inputting key metrics such as your email list size, open rate, click-through rate (CTR), conversion rate, and average order size, you can estimate the revenue you generate from each email sent. This insight allows you to fine-tune your campaigns for maximum efficiency and profitability.

Metrics Explained

To use the calculator effectively, you’ll need to understand the metrics it uses:

  • Email List Size: The total number of subscribers on your email list.
  • Open Rate (%): The percentage of recipients who open your email out of the total emails sent.
  • Click-Through Rate (CTR %): The percentage of recipients who click on a link in your email out of the total emails opened.
  • Conversion Rate (%): The percentage of recipients who take a desired action (such as making a purchase) after clicking through, out of the total clicks.
  • Average Order Size: The average revenue earned from each order placed through clicks from your email.

How to Use It Effectively

  1. Collect Your Data: Gather the necessary metrics from your email marketing platform or analytics tool.

  2. Input the Metrics: Enter your data into the corresponding fields in the calculator.

  3. Analyze the Results: The calculator will estimate the revenue generated per email. Use this information to understand which aspects of your email marketing strategy are working well and which areas need improvement.

  4. Iterate and Optimize: Use the insights gained from the calculator to make informed decisions about your email marketing campaigns. Experiment with different strategies to improve your open rates, CTR, conversion rates, and average order sizes. Continuously measure the outcomes of these experiments with the calculator to see what works best for your audience.