Digital Marketing Strategy Course

Learn the fundamentals of digital marketing to grow any business.

Plus: Get free marketing coaching from Carmine to ask questions and speed up your results.

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What's Included

The toolkit you need to use digital marketing in today’s business landscape.

What you'll learn

This module provides a comprehensive overview of the digital marketing landscape, introducing you to key concepts such as SEO, content marketing, paid ads, and social media marketing. You’ll learn how digital marketing plays a crucial role in business growth and how various channels can be used strategically to attract, convert, and retain customers. This introductory lesson sets the stage for a deeper dive into the tools, tactics, and strategies needed to succeed in today’s competitive market.

Module contents:

What is Digital Marketing?
The Evolution of Digital Marketing
Digital Marketing Terminology

+ Module 2 - Understanding Your Market and Customers

Understanding your market and target customers is foundational to effective marketing. This module covers the tools and techniques for conducting thorough market research, identifying your ideal customer, and understanding their pain points and needs. You’ll explore methods such as surveys, focus groups, and competitor analysis, enabling you to gather the insights necessary for crafting tailored marketing campaigns that resonate with your audience and drive results.

Module contents:

Competitive Analysis
Understanding Your Customers
Buyer Persona Template
Competitor/Customer Research Tools

+ Module 3 - Branding

Branding is about more than just a logo—it’s about creating a cohesive, memorable identity that resonates with your audience. In this module, you’ll learn the key elements of branding, including brand voice, tone, and visual identity. We’ll explore how to build a brand that stands out in your industry, creates trust with your customers, and communicates your company’s values effectively across all marketing channels. By the end of this lesson, you’ll have a solid understanding of how to craft and maintain a strong, consistent brand.

Module contents:

Branding in Business
Building Brand Assets
Unique Value Propositions
Tools to Help With Branding

+ Module 4 - Aligning Business Goals and Marketing

Successful marketing isn’t just about creativity; it’s about aligning marketing efforts with your business goals. This module focuses on developing a marketing strategy that supports and drives the company’s broader objectives, whether it’s increasing brand awareness, driving sales, or entering new markets. You’ll learn how to set clear KPIs, create campaigns that tie into overall business strategies, and measure the success of your marketing initiatives to ensure you’re contributing to the company’s growth.

Module contents:

How to Align The Business With Marketing Efforts
Marketing Budget Practices

+ Module 5 - Starting a Career in Marketing

Whether you’re looking to start a career in digital marketing or go freelance, this module gives you the blueprint to succeed. You’ll explore the various roles in digital marketing, from SEO specialists to content strategists, and how to build the skills and portfolio needed to land a job or attract freelance clients. We’ll also cover how to position yourself as a valuable asset in the market, set your rates, and find opportunities in an increasingly competitive industry. By the end of this module, you’ll be equipped to launch your marketing career or freelance business confidently.