PIERRO SHOES – 135% increase in traffic
Pierro Shoes is a men’s e-commerce store turned blog that was featured in 3 issues of GQ Magazine.
Starting in June of 2017, I pivoted the business from selling physical products to being monetized with affiliate marketing and ad networks.
Originally, most of the websites traffic was driven from social media.
I developed a content marketing and SEO strategy which involved:
- Targeting a mix of low and high competition keywords.
- Writing long form content 3 times per week.
- Acquiring high quality backlinks through guest posting, broken backlink building, and general outreach.
- Re-purposing the content into infographics, slideshows, and other forms.
I rotated between heavy affiliate content and pure informational posts. Here is an example of both:
Consistent applying this content and SEO strategy, traffic increased by 135% over the course of 12 months.
The website continues to rank for more keywords as natural backlinks are earned and the site gains authority.