4.7 million people blog on a regular basis. Thinking about becoming one? Great. But you need to know a few things before you start, kid. Content writing is one of…
A study performed by B2B Marketing concluded that 66% of marketers found case studies to the most effective piece of content. Why is this so? For starters, case studies are…
Tone is how you say something. Voice is your personality. The tone of a piece of content will change like the wind. However, voice remains consistent no matter what. It's…
Copywriting is an art. When you're writing copy, think of yourself like Picasso or Leonardo Da Vinci. However, there's another side of the coin: psychology. Copywriting has many psychological components…
The devil is in the details. Heck, a signature colour within your branding can boost brand recognition by 80%! This same principle applies to your slogan. The tagline of a…
Did you know that there were over 150 million pieces of direct mail sent out in 2015 alone? 42% of the recipients opened the mail, as well. What does this…
Tell me how this sounds: writing for businesses behind the scenes and earning BIG money while you do it. You need to pursue ghostwriting if that interests you. It's one…
Do you sell on eBay? Trying to figure out how to drive more revenue? Then you need to write great sales copy. Plain and simple. The reality is that there…
Amazon is kind of a big deal. They're the biggest online marketplace on the internet and allow e-commerce businesses like you to sell on their platform. As a matter of…
Whitepapers can help any business generate more leads and sales. With so many definitions of what a whitepaper is, however, it can be difficult to understand what they are and…